12 Hugely Underrated Australian Labels Missing From Your Wardrobe

12 Hugely Underrated Australian Labels Missing From Your Wardrobe
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Mercedes-Benz Fashion Week Australia kicked off over the weekend, and as well as combing through dozens of street style outfits, we need to talk about the labels Down Under. Because Sydney, Melbourne, and more cities across the island-continent are breeding grounds for contemporary fashion design talent—but thanks to the 17-hour flight time and reverse seasons (it’s nearly winter over there!), you’ve been missing out on them. Until this moment, of course. As an Australian living in New York, I feel it’s my obligation to clue you in on all the incredible labels currently missing from your wardrobe—and there’s a lot more to Australian fashion than just Zimmermann, folks!

Thanks to Instagram and global online stores like Net-a-Porter and Revolve, those labels are suddenly becoming much more accessible, and are starting to migrate north. Some are a little expensive, but some of these labels have your run-of-the-mill Zara prices plus a little extra for shipping. Click through the gallery to begin your search, because we’ve picked out 12 of the best Australian fashion brands available internationally right now.

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Shona Joy

One of our favorites for wedding-guest dresses and weekend-wear, Shona Joy's self-titled label is available all over Australia, but also online at stores like Revolve that ship to the U.S. While the collections do err on the summery side by Northern Hemisphere standards, that just means that all of the current Fall/Winter pieces can easily see you through spring on the east coast, and then become key layering pieces through winter. "The Shona Joy girl loves the beach lifestyle, and our resort styling and year round trans-seasonal pieces translate internationally," the designer told us. In the past few weeks the brand has been spotted on Khloe Kardashian and Shanina Shaik.

Yeojin Bae

It's been 10 years since Korean-born Australian designer Yeojin Bae released her first collection. Prices start at around $400, but it's worth it for the incredible tailoring and cool, structured shapes. Remember that epic purple dress at the beginning of the slideshow? That's a new style from the label.

Albus Lumen

Albus Lumen does androgynous, boxy, and oversized collections that are priced at $250 and under (mostly!). Everything is made in Sydney, Australia, and the line's available for you to browse and shop online.

Photo: Albus Lumen

Michael Lo Sordo

You may have spotted this luxe Aussie label on Net-a-Porter when it landed on the platform last year, but it's been a staple at major department stores Down Under for years. He's known for creating buzzy cult-hit pieces—a couple of seasons ago Lo Sordo presented a pale yellow trench coat that promptly saturated the fashion blogger scene. Right now, it's a green silk-satin wrap dress ($895) that everyone's putting on their credit cards.

Photo: Michael Lo Sordo

Misha Collection

Misha Collection has earned a bit of buzz this season after flying Bella Hadid down to Sydney to walk in its show. "Bella has an alluring sense of self, she is both charming and confident," the brand's creative director Michelle Aznavorian said of the decision to cast Hadid this week. Shop the online store for lots of black and white, sharply-tailored pieces priced below $350.

Photo: Misha Collection

Style Addict

Style Addict is kind of like a smaller, Australian version of ASOS. We're particularly fond of this one-piece ($58), but there are tons of easy-to-wear summery clothes on the brand's site as well.

Photo: Style Addict

We Are Kindred

If you're into clothes that are a little romantic and very feminine, you should check out We Are Kindred's lineup of dresses, blouses, sweaters, and skirts. The color scheme is all soft pastels and prints, and just about everything costs less than $250.

Photo: We Are Kindred


At Fashion Week in Sydney a couple of years ago, this brand really blew up on the street style scene. They're big on kitsch details like pom poms and metallic fabrics, and pieces cost between $200 and $450.

Faithfull the Brand

Right now, affordable fashion label Faithfull the Brand is getting the most attention from bloggers, influencers, and celebrities on Instagram. In fact, you’ve probably spotted its distinctive, low-key West Coast aesthetic all over your feed. Think off-the-shoulder tops, lightweight maxi dresses, soft paisley and stripe prints, and wide-leg pants.

Here’s the real kicker though—much of the label is priced under $150, so you can actually afford to snag most of what you see on online.


Over in Australia Macgraw receives love from the likes of Vogue and Harper's Bazaar, but we bet you haven't heard about the brand yet. Macgraw is run by Sydney sisters Beth and Tessa MacGraw who first launched the label back in April 2012. Prices tilt towards the expensive side, with shirt dresses tallying to $425 each, shirts hovering around the $385 mark, and rompers costing close to $500. In saying that, it is all very, very cute and wearable.

Photo: Macgraw

Réalisation Par

We first wrote about model and Instagram star Alexandra Spencer's label back last year when it first launched, and eight months later we're still just as enamored with the brand. Instead of creating seasonal collections, new pieces are added to the Réalisation Par offering whenever inspiration strikes. Right now, the small, edited lineup includes a handful of polka-dot print dresses, a slinky white slip, blouses, and a black denim button-up skirt that Spencer styles with bare legs and a faded black t-shirt.

Photo: Réalisation


From the people who brought you C/meo Collective (formerly Cameo), we have Keepsake; a similarly-priced, wearable brand that's just a little more feminine than C/meo. The brand's designer, Carmen Dugan, picked out the "One Life Dress" (shown above) as a perfect example of what the brand's all about. "[It] really embodies the essence of Keepsake," Dugan told us. "A floral, feminine, easy to wear update on a classic shape."

Photo: keepsake

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