Retinol can be magic for a variety of skin issues, like acne and hyperpigmentation. But it can also be harsh on skin, leading to redness, flakiness and increased sensitivity to UVA/UVB rays. Beautycounter’s Countertime collection is a new retinol-alternative line made for those who can’t (like those with eczema) or just don’t want to deal with the side effects of retinol. Beautycounter is the next brand to launch its own alternative and it’s exciting for a variety of reasons. Fans love the brand’s all-natural, clean beauty products free of SLS and SLES, parabens, synthetic fragrances and 1,500 (!) more ingredients it’s vowed to never use. The team behind Beautycounter are also activists, who fight for stricter guidelines in the personal care industry.
Beautycounter promises retinol-like results with something it calls Retinatural Complex. It’s a plant-based blend of repairing Bakuchiol (an extract of the Babchi plant used in Ayurvedic medicine) and Swiss Alpine Rose to protect skin against environmental stressors. Each work together to plump and firm skin, reduce the appearance of fine lines and wrinkles and improve skin’s texture. Plus, it’s non-irritating and safe to use in the sun.
Shop the Countertime collection, below.
Countertime Antioxidant Soft Cream
Fans say this skin-plumping moisturizer makes their skin “radiant.”
$79 at Beautycounter
Countertime Mineral Boost Hydrating Essence
There are already 1,200 reviews of this lightweight essence, with some saying it made their skin “smoother and brighter.”
$59 at Beautycounter
Countertime Lipid Defense Cleansing Oil
Remove makeup, dirt and oil without stripping your skin of its essential lipids.
$49 at Beautycounter
Countertime Tetrapeptide Supreme Cream
Fans of this rich cream say it “hydrates and calms sensitive skin and rosacea.”
$89 at Beautycounter
Countertime Tripeptide Radiance Serum
Reviews say just a small about of this serum leaves skin “soft as silk.”
$79 at Beautycounter
Countertime Ultra Renewal Eye Cream
Brighten and hydrate under your eyes without irritation.
$69 at Beautycounter
Get the entire line and save $42.
$382 at Beautycounter
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