Wildfox Couture’s First Fragrance Is A Music Festival In A Bottle

Sable Yong


Getty Images

Getty Images

If you’re a fan of flower crowns, consider yourself a California girl at heart and find yourself getting behind any kind of ’70s fashion revival, listen up: Vintage-inspired LA clothing brand Wildfox Couture is launching its first-ever fragrance today.

Although the eponymous perfume is just hitting Nordstrom, it already has a celebrity fan in Bella Thorne, who hosted the scent’s launch party at Wildfox’s Sunset Plaza store in West Hollywood last week. “I love the jasmine and incense notes,” she gushed. “It’s dreamy, fun and has a fabulous vintage Hollywood feel.”

In addition to Bella’s beloved top notes, the fragrance features hits of musk, honey, white florals and, for an unexpected twist, absinthe mist, which we imagine makes the whole thing smell like a music festival in a bottle. The scent is available as a traditional perfume (1.7oz $70, 3.4oz $90), as well as in rollerball ($22), body wash ($36) and body cream ($55) form, so you can hold onto those Coachella memories well into the dead of winter.

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Wildfox Fragrance

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