This Clean Beauty Brand Just Launched at Target & Everything’s Under $20

Elizabeth Denton
This Clean Beauty Brand Just Launched at Target & Everything’s Under $20
Photo: Versed.

You used to only be able to shop clean, toxin-free beauty from specialty stores and maybe Sephora and Ulta. But now, Target is giving these stores a run for their money. Enter Versed Skincare, a new clean beauty line that just launched at Target. If you’re looking for simple but well-made products to add to your routine, including brightening serum and lip oil, this line is for you. Plus, the packaging is chic as hell.

Versed is the little-sister brand to Target’s Who What Wear fashion label and just as affordable. There are 19 products so far, all of which are vegan and cruelty-free and formulated to EU standards without 1,300 common toxins, added colors, dyes or fragrances. And the entire collection retails for less than $20, which many products priced at less than $10. It’s hard to choose favorites here but there are a few we’re dying to add to our skincare routines. Below, a few of the most exciting products to shop now. Target trip, anyone?

versed cleansing balm

Image: Versed.

Day Dissolve Cleansing Balm

This vitamin E-infused balm melts makeup and leaves behind soft skin. It’s great for those double cleansing fans.

$17.99 at Target

versed serum

Image: Versed.

Just Breathe Clarifying Serum

A blend of willow bark extract, niacinamide and zinc helps banish breakouts and calm skin inflammation.

$19.99 at Target

versed mask

Image: Versed.

Photos, Please Brightening Tightening Mask

Red kaolin clay exfoliates skin and turmeric, a powerful antioxidant, helps brightens and even out skin tone.

$9.99 at Target

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