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Ulta Beauty’s Gorgeous Hair Event Is the Blowout—Pun Intended!—You Really Need This Year

Elizabeth Denton
DevaCurl, Elchim, Bumble & Bumble, Hot Tools. Design: Cierra Miller/STYLECASTER.

Chances are, your hair isn’t up to your usual standard of gorgeousness with less access to a salon or hairstylist the past six months. A new style or product upgrade can do wonders when you’re between visits. Luckily, it’s time for Ulta Beauty’s Gorgeous Hair Event, a three-week-long blowout (pun intended!) with major steals on best-selling hair products and brand-new goodies. If you’ve been waiting to stock up, now’s the chance to grab what you’ll use now and throughout the year.

The Gorgeous Hair Event is much like 21 Days of Beauty in that each day has a few specific brands or products at half off. This time around, there are also two-for-less shampoo and conditioner pairs; mix and match buy one, get one 50 percent off styling and finishing products; and weekly rotating Hot Buys at one extra offer per week. And if you’re a Diamond or Platinum member, you can get free shipping on orders of at least $10 when you shop the Gorgeous Hair Event steals.

If you’re looking to pick up Black-owned brands at the sale, choose from PATTERN, tgin, and the Mane Choice. Get your healthiest hair ever with hydration, protection, scalp care and strand-repairing products. You’ll also find innovative new CBD launches from Fekkai, SexyHair and L’anza Wellness, as well as all the gray touch-up, toning between salon visits and holographic hair color you can imagine.

Feeling overwhelmed? We’ve got you. We broke down each sale on each day so you can glam-plan exactly what to shop. You might want to bookmark this.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

October 4

ulta bio ionic 10x

Image: Bio Ionic.

Bio Ionic 10X Pro Straightening & Styling Iron

This 1-inch flat iron has actual vibrating plates for quick styling, as well as natural volcanic minerals to infuse micro hydration.

Pureology Strength Cure Blonde Purple Shampoo

Repair damaged blonde strands with this sulfate-free purple shampoo that tones brass and fortifies hair at the same time. Don’t need toning? Shop deals on even more Pureology shampoo and conditioner.

Pattern Medium Conditioner – For Curlies

Pattern conditioner is half off, including this one for when normal porosity curls are craving hydration.

October 5

ulta wella shampoo

Image: Wella.

Wella Invigo Brilliance Shampoo For Normal Hair (online only)

This pH optimized shampoo provides the ultimate in color protection. Shop more Wella Brilliance Care also at half off.

AG Hair Curl Re:Coil Curl Activator (online only)

All AG Hair is half off, including this crunch-free curl definer.

Uberliss Bond Sustainer-Pastel (online only)

If you’re trying to keep your pastel hair vibrant, Uberliss’s half-off sale is for you.

Bed Head Smooth Operator Straightening Heat Brush (online only)

Tame frizz and add shine on all hair types.

October 6

ulta lime crime


Lime Crime Unicorn Hair Semi-Permanent Hair Color Full Coverage (online only)

There are 19 bold and pastel colors to choose from—all at half off. Also shop deals on tints, mixers and mists from Lime Crime.

L’ange Ondulé Curling Wand Blush (online only)

Get bombshell waves with this titanium curling wand.

Hempz Original Herbal Shampoo for Damaged & Color Treated Hair (online only)

All Hempz hair products are half off, including this ultra-hydrating shampoo for damaged hair.

IGK Offline 3-Minute Hydration Hair Mask (online only)

Repair dry, damaged hair with turmeric butter and green tea seed oil.

October 7

ulta phyto



Phyto PhytoNovathrix Ultimate Thickening, Densifying Treatment For Scalp And Hair (online only)

This thickening treatment includes 99 percent plant-based ingredients and tulip extract for stronger hair. If you’re looking for supplements the rest of Phyto’s hair products are half off, too.

Klorane Shampoo with Quinine and B Vitamins (online only)

Klorane shampoo and conditioner are half off. This one features quinine for strengthening and B vitamin complex for hydration.

Everpro Gray Away Temporary Root Concealer (online only)

Everpro’s root touch-up products are half off, including this temporary spray color.

Paul Mitchell Express Ion TurnStyle+ 1” Rotating Curling Iron (online only)

This easy-to-use rotating curling iron helps you get ready and out the door even faster.

Matrix Biolage Hydrasource Aloe Mask (online only)

Select Matrix Biolage masks are half off. We love this hydrating mask for dry and color-treated hair.

October 8

ulta ouidad gel


Ouidad Advanced Climate Control Heat & Humidity Gel (online only)

Select Ouidad stylers are half off. This lightweight gel holds curls in place without leaving hair crunchy, sticky or weighed down.

Rusk Thickr Myst (online only)

All Rusk products are 50 percent off. Choose this thickening mist that also protects strands from sun damage.

Alterna Caviar Anti-Aging Replenishing Moisture CC Cream

This leave-in hair treatment provides light hold, UV color protection, moisture and so much more.

Gold ‘N Hot Professional Ionic Soft Bonnet Dryer (online only)

Get shiny hair that dries even faster thanks to this jumbo-size drawstring bonnet.

Ulta Beauty Services

Take half off all color glosses (by appointment only) at the Salon at Ulta Beauty.

October 9

ulta dryer


Elchim 3900 Healthy Ionic Hair Dryer

This quiet dryer promises to reduce drying time by more than 30 percent.

dpHUE Root Touch Up Kit

All dpHue root touch-up is half off so you can cover grays or overgrowth. This crème hair color comes in seven natural shades.

We Are Paradoxx Fierce Sea Salt Spray (online only)

Get beach waves with flexible hold thanks to this sea salt spray. We Are Paradoxx is all half off, excluding kits.

Drybar Sparkling Soda Shine Mist (online only)

Calm flyaways, static and frizz with this yummy-smelling spray.

Pureology Pure Volume Shampoo (online only)

Select Pureology products are half off, including this volumizing shampoo.

October 10

bedhead waver


Bed Head A Wave We Go Adjustable Deep Waver

There are four different heights so you can really customize your wave style.

Bumble and bumble Bb. Hairdresser’s Invisible Oil Soft Texture Finishing Spray

This texturing spray gives a light hold without the strand damage.

It’s A 10 Miracle Hair Mask

Color-treated and heat-styled hair needs extra hydration. This deep-conditioning treatment gives hair a boost of lightweight moisture.

October 11

the mane choice hair growth


The Mane Choice The Alpha Multi-Vitamin Scalp Growth Oil

Invigorate your scalp with this non-greasy oil blend that helps promote hair growth. Be sure to check out the rest of The Mane Choice’s hair care deals.

Chi for Ulta Beauty Red Temperature Control Hairstyling Iron

Shop this ceramic plated flat iron in red or pink.

Redken Extreme Anti-Snap Anti-Breakage Leave-In Treatment (online only)

This leave-in smoothes hair cuticles to help prevent hair breakage from using too many hot tools. Also grab the One United Multi-Benefit Treatment Spray for half-off, too.

October 12

nature lab shampoo


NatureLab. Tokyo Perfect Shine Shampoo (online only)

NatureLab. Tokyo’s shampoo and conditioner are half off, including this shine-enhancing shampoo infused with antioxidant-rich stem cells from grapes.

Manic Panic Amplified Semi-Permanent Hair Color (online only)

Shop 20 different bold hair colors for half off, plus color-enhancing styling products.

T3 Polished Curls 1.25” Clip Barrel (online only)

The popular T3 Convertible Collection is half off, including 1.25″ barrel, plus seven other styles and the iron base.

Grow Gorgeous Original Hair Density Serum (online only)

Get thicker, healthier hair with this caffeine-infused hair treatment. Dealing with extremely thin hair? Try Intense Hair Density Serum.

October 13

shea moisture mask


SheaMoisture Coconut & Hibiscus Hair Masque (online only)

This deep treatment gives curls extra hydration with silk proteins and Neem oil. For brittle strands, try the Jamaican Black Castor Oil Strengthen & Restore Masque.

Macadamia Professional Weightless Repair Masque (online only)

Select Macadamia Professional treatments are 50 percent off, such as this Macadamia oil-infused moisture mask.

Sexy Hair Style Sexy Hair Protect Me Hot Tool Protection Spray (online only)

Select Sexy Hair products are half off. If you love your curling and flat irons, try this protective spray to keep strands strong.

Volt Instant Beard Color (online only)

This natural-looking beard color lasts up to 48 hours.

BlondeMe Keratin Restore Bonding Conditioner (online only)

Condition and brighten your blonde hair with half-off BlondeMe shampoo, conditioner and masks.

October 14

pravana leave in treatement


Pravana Intense Therapy Leave-In Treatment (online only)

Pravana leave-in treatments and masks are half off. This one is great for all hair types.

Nioxin Night Density Rescue Treatment To Promote Hair Thickness (online only)

If you’re dealing with thinning hair, these half-off Nioxin treatments are for you. This one is to be used at nighttime.

Eva NYC Spectrum Far-Infrared 1” Styling Iron (online only)

Red beam far-infrared technology helps heat hair while protecting the outer cuticle. Shop this styling iron or half-off other Eva NYC products.

October 15

ulta tangle teezer


Tangle Teezer The Original Detangling Brush Red and Pink

Detangle wet hair pain-free and without snags. This original brush is for all hair types, but you can shop half-off other Tangle Teezer brushes, too.

Aquage SeaExtend Volumizing Shampoo (online only)

Give limp hair a boost with this volumizing shampoo. If you’re looking for a conditioner, oil treatments or hairspray, those are also half-off.

Bosley Rejuvenating Scalp Scrub (online only)

All Bosley products are half off, including this energizing scalp scrub.

DevaCurl Light Defining Gel Soft Hold No-Crunch Styler

Define your curls without making them stiff and hard. Also get half-off High Shine Multi-Benefit Hair Oil.

October 16

color wow root


Color Wow Root Cover Up

This popular temporary root touch-up comes in eight natural shades.

Hask Argan Oil 5-in-1 Leave-In Spray (online only)

All Hask products are half off. Shop this non-greasy leave-in if you’re looking to calm frizz.

Tyme BigTYME Root Lift Powder (online only)

Select Tyme products are half off, including this root-lifting powder for tons of body.

Hot Tools Professional Black Gold Multi-Styler Heated Brush

Fake a salon blowout with this easy-to-use smoothing brush.

Matrix Biolage Hydrasource Shampoo (online only)

Biolage Hydrasource Jumbos are half off. Choose this hydrating shampoo to banish dry ends.

October 17

igk thirsty girl


IGK Thirsty Girl Coconut Milk Leave-In Conditioner

Reduce frizz and soften hair with hyaluronic acid and coconut milk.

InStyler Turbo Max Ionic Dryer with Customizable Settings

This ionic dryer promises to reduce during time by 35 percent. Plus, it’s super lightweight.

Fekkai Full Blown Volume Shampoo

The Full Blown Volume collection is half-off, including this volumizing shampoo that also helps shield against color fading.

October 18

tgin leave in


TGIN Rose Water Leave-In Conditioner

All TGIN’s natural products are half-off This leave-in conditioner provides moisture all day without sulfates, mineral oil or artificial colors.

T3 Cura Luxe Hair Dryer

Choose this volume-boosting hair dryer if you want to give limp strands some texture. It has a switch that allows you to deactivate the ionizer to boost volume.

Matrix Total Results Brass Off Custom Neutralization Hair Mask

This hydrating blue-violet mask eliminates brassy tones. Check out the other Matrix masks, also half off.

October 19

chi spray


Chi 44 Iron Guard Thermal Protection Spray (online only)

Strengthen and protect your hair before your hair from daily use of thermal tools. Also shop Chi’s entire brand (excluding liters and travel) for half off.

Seed Phytonutrients Callous Balm (online only)

This oil-rich balm cares for even your dryest skin. The rest of Seed Phytonutrients’s clean products are all 50 percent off, too.

Naturalicious Heavenly Hydration Grapeseed Hair Mist (online only)

All Naturalicious natural hair care is half off. Try this hair mist for deep hydration in-between wash day.

Olivia Garden EcoHair Combo Brush (online only)

The Olivia Garden EcoHair Collection is 50 percent off. Grab this ion-charged brush to eliminate frizz and flyaways.

Chi Lava Curl Shot (online only)

Chi promises this 1” Volcanic Lava Ceramic Barrel actually damages hair less than other curling irons.

October 20

keratin complex Ulta Beautys Gorgeous Hair Event Is the Blowout—Pun Intended!—You Really Need This Year


Keratin Complex PicturePerfect Hair Bond Sealing Masque (online only)

Keratin, botanicals and strengthening actives leave hair smoother and shinier than before you washed it. Select Keratin Complex styling products are 50 percent off.

Marc Anthony Grow Long Caffeine Ginseng Rapid Grow Leave In (online only)

All Marc Anthony products are half off, including this leave-in treatment for longer hair.

Four Reasons Color Mask Hair Toning Treatment (online only)

There are 17 shades of this toning treatment that revives the shade of colored hair.

Sultra Bombshell, Curl, Wave and Straight Iron (online only)

Sultra hot tools are half off. This iron has constant heat distribution to easily create waves and bends.

Alterna Caviar Anti-Aging Replenishing Moisture Shampoo (online only)

Protect your hair from UVA/UVB rays and give it a moisture boost at the same time. Don’t forget to shop the conditioner, too.

October 21

bondi boost spray



Bondi Boost Intensive Growth Spray (online only)

Bondi Boost’s best-sellers are half off, including this nourishing scalp spray with Vitamin B5 and essential oils.

Cake The Hold Out Flexy Hold Hair Spray (online only)

The entire Cake brand is 50 percent off. Pick up this hair spray for all-day hold that doesn’t feel sticky.

Frizz Defense Titanium Ceramic Hot Air Brush 1-1/2” (online only)

Shop all Frizz Defense products for half off, which includes this Hot Air Brush, as well as brushes, flat irons, curling irons and a hair dryer.

Biosilk Silk Therapy Original (online only)

Pick up Biosilk’s amino acid haircare for half off. The original reconstructing treatment is a favorite.

Redken Oil for All Invisible Multi-Benefit Oil (online only)

All hair types and hair textures would benefit from this moisturizing oil. 

October 22

joico k pak


Joico K-PAK Color Therapy Luster Lock Glossing Oil

Brighten hair and tame frizz with this lightweight oil. K-PAK Color Therapy treatments are half off.

Voir A Walk in the Sun: Luxury Hair Oil (online only)

All Voir products are half off. We love this hair oil for protecting strands against heat damage.

Curious Brushes By Nick Stenson XL Round Brush (online only)

Curious Brushes By Nick Stenson luxe brushes are half off. If you have long hair, you’ll love this ultra-long round brush for blowouts.

Sebastian Dark Oil (online only)

All Sebastian Dark Oil products are half off, excluding liters. This oil adds shine and double smoothness.

Ulta Beauty Services

A signature haircut and style is half off at the Salon at Ulta Beauty.

October 23

hot tools curling iron


Hot Tools NanoCeramic Curling Iron

Create sleek, no-frizz curls with this smoothing curling iron that comes in three sizes.

Madison Reed Radiant Hair Color Kit

This kit includes gray-covering hair dye (in 37 shades!), shampoo, conditioner and all the tools you need for application.

Neuma neuMoisture Condition (online only)

Replenish damaged hair and boost hair color with this conditioner, as well as Neuma’s other hair products on sale.

DevaCurl Super Stretch Coconut Curl Elongator (online only)

This coconut-infused cream stretches curls without messing with definition.

October 24

ulta beauty flat iron


Croc LED Black Titanium 1” Flat Iron

This 1″ flat iron is especially great for shorter hair.

Kenra Professional Brightening Conditioner

This brass-banishing conditioner isn’t the only Kenra product on sale. Also shop the brand’s shampoo and conditioner.

Curlsmith Curl Defining Styling Souffle

Boost curls’ hydration with and definition with this leave-in cream, as well as other Curlsmith products on sale.

This article was created by STYLECASTER for Ulta Beauty.

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