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Out of all the big beauty sales, we have to admit this is our favorite. Ulta’s 21 Days of Beauty 2023 is as epic as can be, with three full weeks of half-off deals. We’re talking 50 percent off best sellers and new products from brands including Tula, Anastasia Beverly Hills, Smashbox, Benefit Cosmetics and so much more. There’s haircare, makeup, skincare, nails, beauty tools—everything. Like past years, each day features a different brand or product on sale so you’ll want to game-plan exactly what and when to shop.
You’ll want to be sure to download the Ulta app, too, for a variety of reasons. You can use the live try-on experience, GLAMlab, to test out colors, as well as access app-only deals. Many steals are brand-new, never-before-seen so you don’t want to miss them.
Have your eye on something specific? Looking to spring clean your makeup bag and stock up on complexion essentials? Check out some of the best first week deals below and come back here to get shopping.
Tarte Maneater Mascara in Black
Get tons of volume with no flakiness with this cult-fave mascara. Shape Tape Full-Coverage Foundation is also on sale.
Peach & Lily Power Cocktail Lactic Acid Repair Serum
Brighten and gently exfoliate your skin with this 10 percent lactic acid-infused serum. The brand’s Matcha Pudding Antioxidant Cream is also half off.
Elemis Pro-Collagen Marine Cream
This luxe face cream features marine and plant actives to hydrate and firm skin.
Urban Decay Cosmetics Vice Hydrating Lipstick
Don’t sleep on these super-pigmented, long-lasting vegan lipsticks that feel nourishing on the lips.
You’ve seen Youthforia’s PreGame Daily Protective Primer all over TikTok. Now’s the time to try it half-off, as well as other cruelty-free faves.
Beekman 1802 Milk Primer SPF 35 3-in-1 Daily Defense Sunscreen & Makeup Perfecter
This sunscreen, moisturizer, and primer in one also works to hydrate and repair skin.
Murad Targeted Wrinkle Corrector
This viral serum temporally mimic the effect of Botox and folks are obsessed. It’s never been included in Ulta Beauty’s sales before!
Stila Stay All Day Waterproof Liquid Eye Liner
Stock up on everyone’s fave liquid eyeliner, in seven shades.
Too Faced Lip Injection
Maximum Plump Extra Strength Lip Plumper and Lip Injection Extreme Lip Plumper are both half off with really pretty color options.
For the first time, About-Face’s TikTok-viral Paint-It Matte Lip Color and Matte Fix Lip Pencil are included in the online-only sale.
Lancôme La Vie Est Belle Eau de Parfum
All sizes of this sugar-and-warm-vanilla perfume are on sale for the first time.
Clarins Double Serum Firming & Smoothing Concentrate
This powerful serum contains 21 potent plant extracts to target wrinkles and firm skin.
Fenty Beauty by Rihanna Pro Filt’r Instant Retouch Concealer
This creamy, longwear, creaseproof concealer has 50 natural matte shades to choose from.
Nuface Mini+ Facial Toning Microcurrent Kit- Sandy Rose
Pick up the petite FDA-cleared Mini+ Facial Toning Microcurrent Kit for half off online-only. It comes with the Silk Crème Activator, Aqua Gel and Application brush.
Kiehl’s Since 1851 Midnight Recovery Concentrate
This nourishing face oil helps reduce fine lines and boost radiance all at the same time.
Anastasia Beverly Hills Brow Wiz Ultra-Slim Retractable Detail Pencil With Spoolie
Stock up on this cult-fave brow pencil that comes in 12 shades.
CosRx Master Patch Set
Stock up on some of the best pimple patches on the market. It;s less than $10 for 90 of ’em!
Nudestix Nudescreen Daily Mineral Veil SPF 30
Only online, get Nudestix’s tinted sunscreen (available in five shades!) for half off.
The TikTok-viral Keys Soulcare Let Me Glow Illuminating Serum gives skin the prettiest glow — and it’s only on sale at Ulta Beauty.
bareMinerals Gen Nude Powder Blush
These eight ultra-silky, talc-free blushes are all half off.
If you haven’t tried Black-owened brands such as Uoma, Juvia’s Place and BeautyStat, now’s the chance. To wit, Uoma Beauty Badass Icon Matte Lipstick is half off.
Live Tinted Huestick Multistick and Huestick Corrector
Shop these 4-in-1 eye, lip, and cheek multisticks — plus color correctors — from founder Deepica Mutyala.
Dr. Brandt Pores No More Pore Refiner Primer
Only online, grab mattifying and pore-refining primer for 50 percent off.
Lancôme Rénergie Eye, Night & Triple Serum
For the first time, anti-aging eye cream, night cream and lightweight serum is included in the sale.
Murad AHA/BHA Exfoliating Cleanser
Only online, shop this exfoliating cleanser with a trio of exfoliating acids and Jojoba beads for the smoothest skin ever.
Bobbi Brown Crushed Oil-Infused Gloss
Choose from 10 shades of sheer, ultra-shiny gloss shades and three shimmer hues.
Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil
This brow-filling and shaping eyebrow pencil comes in 12 natural-looking shades.
IT Cosmetics CC+ Cream Illumination SPF 50+
Have you tried the glowy version of this cult-fave CC cream yet? Now’s your chance!
Tarte Maracuja Juicy Lip Plumping Gloss
For the first time, this TikTok-vital plumping lip gloss — that smells like vacation — is included in the sale.
Tula The Cult Classic Purifying Face Cleanser
Fans of this cleanser swear by the way it removes dirt, impurities and makeup without stripping the skin.