Ulta’s 21 Days of Beauty Sale Features So Many TikTok-Viral Products for 50% Off

Elizabeth Denton
Ulta’s 21 Days of Beauty Sale Features So Many TikTok-Viral Products for 50% Off
Photo: Adobe. Design: Cierra Miller/STYLECASTER.

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Out of all the big beauty sales, we have to admit this is our favorite. Ulta’s 21 Days of Beauty 2023 is as epic as can be, with three full weeks of half-off deals. We’re talking 50 percent off best sellers and new products from brands including Tula, Anastasia Beverly Hills, Smashbox, Benefit Cosmetics and so much more. There’s haircare, makeup, skincare, nails, beauty tools—everything. Like past years, each day features a different brand or product on sale so you’ll want to game-plan exactly what and when to shop.

You’ll want to be sure to download the Ulta app, too, for a variety of reasons. You can use the live try-on experience, GLAMlab, to test out colors, as well as access app-only deals. Many steals are brand-new, never-before-seen so you don’t want to miss them.

Have your eye on something specific? Looking to spring clean your makeup bag and stock up on complexion essentials? Check out some of the best first week deals below and come back here to get shopping.

March 12

tarte maneater mascara


Tarte Maneater Mascara in Black

Get tons of volume with no flakiness with this cult-fave mascara. Shape Tape Full-Coverage Foundation is also on sale.

Peach & Lily Power Cocktail Lactic Acid Repair Serum

Brighten and gently exfoliate your skin with this 10 percent lactic acid-infused serum. The brand’s Matcha Pudding Antioxidant Cream is also half off.

March 13

Pro-Collagen Marine Cream

Courtesy of Elemis.

Elemis Pro-Collagen Marine Cream

This luxe face cream features marine and plant actives to hydrate and firm skin.

Urban Decay Cosmetics Vice Hydrating Lipstick

Don’t sleep on these super-pigmented, long-lasting vegan lipsticks that feel nourishing on the lips.

March 14

youthforia primer


Conscious Beauty

You’ve seen Youthforia’s PreGame Daily Protective Primer all over TikTok. Now’s the time to try it half-off, as well as other cruelty-free faves.

Beekman 1802 Milk Primer SPF 35 3-in-1 Daily Defense Sunscreen & Makeup Perfecter

This sunscreen, moisturizer, and primer in one also works to hydrate and repair skin.

March 15

Murad Targeted Wrinkle Corrector Dermstore

Photo: Murad.

Murad Targeted Wrinkle Corrector

This viral serum temporally mimic the effect of Botox and folks are obsessed. It’s never been included in Ulta Beauty’s sales before!

Stila Stay All Day Waterproof Liquid Eye Liner

Stock up on everyone’s fave liquid eyeliner, in seven shades.

March 16

too faced lip injection extreme

Too Faced.

Too Faced Lip Injection

Maximum Plump Extra Strength Lip Plumper and Lip Injection Extreme Lip Plumper are both half off with really pretty color options.

About-Face Lip

For the first time, About-Face’s TikTok-viral Paint-It Matte Lip Color and Matte Fix Lip Pencil are included in the online-only sale.

March 17

lancome perfume


Lancôme La Vie Est Belle Eau de Parfum

All sizes of this sugar-and-warm-vanilla perfume are on sale for the first time.

Clarins Double Serum Firming & Smoothing Concentrate

This powerful serum contains 21 potent plant extracts to target wrinkles and firm skin.

March 18

fenty beauty concealer

Ulta Beauty.

Fenty Beauty by Rihanna Pro Filt’r Instant Retouch Concealer

This creamy, longwear, creaseproof concealer has 50 natural matte shades to choose from.

Nuface Mini+ Facial Toning Microcurrent Kit- Sandy Rose

Pick up the petite FDA-cleared Mini+ Facial Toning Microcurrent Kit for half off online-only. It comes with the Silk Crème Activator, Aqua Gel and Application brush.

March 19

 Ulta’s 21 Days of Beauty Sale Features So Many TikTok Viral Products for 50% Off

Ulta Beauty.

Kiehl’s Since 1851 Midnight Recovery Concentrate

This nourishing face oil helps reduce fine lines and boost radiance all at the same time.

Anastasia Beverly Hills Brow Wiz Ultra-Slim Retractable Detail Pencil With Spoolie

Stock up on this cult-fave brow pencil that comes in 12 shades.

March 20

COSRX Acne Pimple Patches

Photo: COSRX.

CosRx Master Patch Set

Stock up on some of the best pimple patches on the market. It;s less than $10 for 90 of ’em!

Nudestix Nudescreen Daily Mineral Veil SPF 30

Only online, get Nudestix’s tinted sunscreen (available in five shades!) for half off.

March 21

keys soulcare serum

Ulta Beauty.

Women-Owned Brands

The TikTok-viral Keys Soulcare Let Me Glow Illuminating Serum gives skin the prettiest glow — and it’s only on sale at Ulta Beauty.

bareMinerals Gen Nude Powder Blush

These eight ultra-silky, talc-free blushes are all half off.

March 22

ulta may 2019 uoma beauty Ulta’s 21 Days of Beauty Sale Features So Many TikTok Viral Products for 50% Off

Uoma Beauty.

Black-Owned Brands

If you haven’t tried Black-owened brands such as Uoma, Juvia’s Place and BeautyStat, now’s the chance. To wit, Uoma Beauty Badass Icon Matte Lipstick is half off.

Live Tinted Huestick Multistick and Huestick Corrector

Shop these 4-in-1 eye, lip, and cheek multisticks — plus color correctors — from founder Deepica Mutyala.

March 23

matte primer dr brandt Ulta’s 21 Days of Beauty Sale Features So Many TikTok Viral Products for 50% Off

Dr. Brandt.

Dr. Brandt Pores No More Pore Refiner Primer

Only online, grab mattifying and pore-refining primer for 50 percent off.

Lancôme Rénergie Eye, Night & Triple Serum

For the first time, anti-aging eye cream, night cream and lightweight serum is included in the sale.

March 24

Murad AHA/BHA Exfoliating Cleanser


Murad AHA/BHA Exfoliating Cleanser

Only online, shop this exfoliating cleanser with a trio of exfoliating acids and Jojoba beads for the smoothest skin ever.

Bobbi Brown Crushed Oil-Infused Gloss

Choose from 10 shades of sheer, ultra-shiny gloss shades and three shimmer hues.

March 25

benefit goof proof

Benefit Cosmetics.

Benefit Cosmetics Goof Proof Waterproof Easy Shape & Fill Eyebrow Pencil

This brow-filling and shaping eyebrow pencil comes in 12 natural-looking shades.

IT Cosmetics CC+ Cream Illumination SPF 50+

Have you tried the glowy version of this cult-fave CC cream yet? Now’s your chance!

March 26

tarte plumping gloss

Ulta Beauty.

Tarte Maracuja Juicy Lip Plumping Gloss

For the first time, this TikTok-vital plumping lip gloss — that smells like vacation — is included in the sale.

Tula The Cult Classic Purifying Face Cleanser

Fans of this cleanser swear by the way it removes dirt, impurities and makeup without stripping the skin.

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