Every time this event rolls around, I whip out my calendar and begin my game plan. It’s one of the best blowouts out of any retailer, and it requires careful consideration. Yes, I’m talking about Ulta Beauty’s 21 Days of Beauty September 2020 event, in which unbelievable deals on beauty products drop daily for three weeks. I’m talking bestsellers and new products from brands including Tarte, Anastasia Beverly Hills, Benefit Cosmetics and so much more. Many of the offerings are Ulta Beauty exclusives, which means you can’t snag them anywhere else. Whether you’re beauty-obsessed or a casual shopper, there’s no better time to drop your coins.
This year, the stakes are high. Like the previous 21 Days of Beauty events, each day features a treasure trove of different brands or specific products, so you’ll want to strategize exactly what and when to shop. If you’ve been dying for a pampering blowout, you might want to sit down, because the sale includes salon services. I think we could all stand to feel like a million bucks (while spending much less) right now.
Here’s how to dominate 21 Days of Beauty: be diligent about reading every last deal outlined below. Pay attention to whether the deals are in-store or online — and don’t forget, you can also select curbside pickup for a socially-distanced shopping haul. Make sure you download the Ulta Beauty app, too; you won’t to sleep on the opportunity to earn those points. In the app you can also virtually try on makeup in the GLAMlab before you add the steals to your cart. Check back here for any surprise updates, as we’ll update this article throughout the event, which runs from August 30 to September 19.
It’s time to kiss summer goodbye and cruise into fall with the ultimate beauty haul.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
This is one of the best liquid liners ever made. Cop it now—or forever hold your cat eye.
For those days when your lashes need a little TLC, prime them with this conditioning and instantly thickening formula.
A liquid iteration of the classic Boi-ing concealer, this creamy formula might just provide 12 hours of sleep (or at least the look of it).
Don’t stop at your neck, extend your skincare south with this firming, tightening formula.
Apply before dancing for your next Reel, and your followers won’t see an ounce of shine. Besides you. You’re luminous.
Reveal fresh, smooth skin with this gentle at-home peel, which allows you to skip the spa.
Coddle a persnickety complexion with this calming and cooling gel, which instantly reduces redness.
Make a dramatic entrance on FaceTime with these maximizing mascaras.
Everything you need for your best brows at home, from the absolute boss of arches.
Perk up your complexion with this lightweight hydrator, which feels light as air but delivers serious moisture.
Buff on your foundation with this brush and watch in amazement as it looks better than ever.
Because the last thing anyone needs right now is germy makeup tools.
If you have never tried this foundation, which boasts SPF 50 and a stable of anti-aging ingredients, today is your day.
Previous 21 Days of Beauty Steals:
With 12 shades to ensure a perfect color match, this cult-favorite brow styler beefs up and defines your arches—then doesn’t budge.
Purify your pores (and send mask acne packing) with this tiny gadget, which pulses away deep-seated dirt and oil so you can just relax and enjoy the vibrations.
50 Percent Off Blowouts
This salon discount will make sure your hair is Reels-ready.
Cleanse and exfoliate in one step with this sophisticated formula, which balances chemical exfoliants (glycolic, lactic and salicylic acids) with gently buffing jojoba beads for the ultimate smooth.
This multitasking cleanser protects your skin from UVA/UVB rays and free-radical damage while improving your skin’s moisture barrier.
This lavender-scented sponge cleanser transforms a chore into a spa treatment—and leaves your tool sparkling.
Make like Hailey Bieber and score this skincare-makeup hybrid, which blurs, evens and protects skin with plant stem cells.
BareMinerals’s Hydrating Mineral Veil Finishing Powder gives you that soft, airbrushed glow on the go—no makeup artist required.
Stock up on Mario Badescu’s best-selling skin saviors at half price, and be prepared for brighter skin ahead.
Combination and oily skin types, rejoice! Mario Badescu’s troupe of products formulated especially for your is available for 50 percent off.
Satisfy your palette palate with these assortments of sultry, yet wearable shadows that are just perfect for fall.
If you’ve ever been curious about human growth hormone supplements, I’d say half-off is the best time to try.
From the plumping formula to the tiny lips embossed on the bullet, everything about this lipstick will exceed your expectations.
A matte finish that lasts all day and prolongs the life of your foundation? A no-brainer in my book.
Fake falsies with this lash-fattening mascara, which is on sale for the price of a burrito (with guac).
Keep dull, dehydrated skin at bay with this hyaluronic acid-laced serum and toner mist.
Is it a highlighter? Yes. Is it a concealer? Also yes. Is it amazing at imparting that look lit-from-within, dewy glow we all desire? Definitively.
Packed with probiotics and brightening yuzu, this primer creates the ideal canvas for makeup and actually boosts skin.
Score this influencer-loved foundation for nearly half-off and watch as the complexion compliments (likes and comments) roll in.
Maintain your delicate eye area with this high-performance formula, which increases skin elasticity for a firmer, smoother neckline.
If the names of these sultry shadows don’t make you blush, the way they enliven your eyes certainly will.
A makeup artist’s trick for years, foundation-locking powders are exploding in popularity. Cop one of these from Dermablend and enjoy 16 hours of luminous (but never shiny) skin.
Look downright flirtatious (even in a mask!) with these luxe faux-mink lashes.
Naturalistas will love these clean anti-aging formulas, which are brimming with potent fruit stem cells to stimulate cell turnover.
How often can you snag classic MAC Cosmetics must-haves like lip pencils and primers for half-off—need I say more?
Disguise the look of pores and keep skin matte for the long haul with this silky primer.
Smooth fine lines, hydrate your dainty eye area and soften dark circles in one fell swoop with this does-it-all eye cream.
Bring out your cheekbones with a complementary set of shimmering and matte blushes.
Ulta Beauty is known to occasionally add extra beauty deals to this blowout event after it starts—this year they outdid themselves by adding these stunning Lorac eyeshadow palettes.
This long-lasting liner is a cult-classic for a reason. Plus, I spend more on an ephemeral oat milk latte.
Protect your complexion with this powerhouse anti-ager, which doesn’t even feel like sunscreen.
Bookmark this day and set your alarm for early morning, because Kylie Jenner’s infamous lip kits will go like hot cakes.
Try a spate of the skincare behemoth’s best-sellers with this lineup of minis.
Bring your skin back to life after a night of Lambrusco (or just a never-ending Zoom meeting) with this refreshing primer line.
De-puff and soothe tired eyes while filling in fine lines and wrinkles.
This article was created by STYLECASTER for Ulta Beauty.