Plot Twist—I am Obsessed With The Ordinary’s Anti-Black Friday Sale

Elizabeth Denton
Plot Twist—I am Obsessed With The Ordinary’s Anti-Black Friday Sale
Photo: ImaxTree.

We’ve been waiting (somewhat) patiently to get news of The Ordinary’s Black Friday sale for 2019. Now, it looks like the cult-favorite skincare brand is flipping the shopping holiday on its head and doing something totally different. As you know, Black Friday can be a bit wild, with hundreds of thousands of brands and stores slashing prices to get us all to spend some money. Deciem, the parent company for The Ordinary, believes the day is “no longer a consumer or earth-friendly event” and doesn’t want to participate. But that doesn’t mean there isn’t a sale.

The Ordinary is giving us with 23 percent off sitewide and at standalone stores the entire month of November—except for November 29, Black Friday when stores will be closed and the website will go black. “Hyper-consumerism poses one of the biggest threats to the planet, and flash sales can often lead to rushed purchasing decisions, driven by the fear of a sell-out,” the brand wrote on Instagram. It doesn’t want you feeling stressed that things will sell out, but instead to shop slowly and smartly. Last year, only 16 products went on sale and they sold out quickly. Deciem doesn’t want that to happen again.

It’s a refreshing way to handle the craziness of Black Friday. Shop some of our favorite (on your own time!) below.


the ordinary retinoid

Image: The Ordinary.

Retinol works to reduce the appearance of fine lines, while squalane hydrates and calms skin.


the ordinary rosehip oil

Image: The Ordinary.

Linolenic acid and pro-vitamin A can reduce the signs of photo-aging.

the ordinary cleanser

Image: The Ordinary.

This gentle cleanser removes makeup and impurities and leaves skin feeling soft and hydrated.

the ordinary squalene

Image: The Ordinary.

This daily hydrator is safe for all skin types.

the ordinary vitamin c

Image: The Ordinary.

Vitamin C is a powerful antioxidant that can help neutralize free radicals and repair damaged skin.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.