Tarte Just Dropped a Creamy Shape Tape Concealer & It Might Top The OG

Elizabeth Denton
Tarte Just Dropped a Creamy Shape Tape Concealer & It Might Top The OG
Photo: Tarte; Design: Cierra Miller/StyleCaster.

There’s a lot to love about the cult-favorite Tarte Shape Tape Contour Concealer. It’s truly full coverage and blends like a dream. But it’s not perfect, especially for those with dry and/or aging skin that can sometimes see complexion products settle into fine lines. Well, Tarte heard our pleas and is officially rolling out a hydrating version today. As someone with dry skin in their mid-30s, I couldn’t wait to be the first person to do a Tarte Shape Tape Ultra-Creamy Concealer review. Yes, creamy. And it’s totally different from Tarte’s other hydrating concealers. Allow me to explain.

When I hear there’s a new hydrating concealer from any brand, my first thought is that it’s probably medium coverage and won’t last as long as its more long-wearing, matte counterpart. But Tarte found a way to keep the OG Shape Tape‘s full-coverage, waterproof matte finish but add in hydrating properties so it won’t cake or settle into fine lines.

Shape Tape Ultra Creamy has skin care-like ingredients in the formula, including mango, avocado and shea butter to nourish skin, licorice root extract to brighten, hyaluronic acid and sodium hyaluronate to moisturize and smooth, antioxidant-rich prickly pear to plump and raspberry ketone to help improve elasticity. Finally, squalene (vegan, of course) and ginseng help reduce the appearance of fine lines and wrinkles. There are 35 shades to choose from with five undertones.

Note: The QVC set is the first run of the new concealer and is in the OG Contour Concealer bottle. There’s a sticker on the bottom of the concealer indicating that it’s the Shape Tape Ultra Creamy instead of the original concealer. When it heads to Ulta, it’ll have new packaging.

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tarte kit qvc


I use Shape Tape almost every day and I love it but it can look cakey under my eyes if my skin is feeling more dehydrated or if I didn’t moisturize well enough first. But the coverage is so great for dark circles that it just can’t be beat. Luckily, Tarte wasn’t lying about the new concealer’s benefits. The brand really did keep the full-coverage integrity when it added hydrating ingredients. The finish is pretty much the same, too, but feels lighter and, well, creamier. It glides over my fine lines without settling into them.

I have no makeup on my face except for some brow pencil. I added Ultra Creamy Concealer under one eye (below, left) and blended with a sponge. I didn’t add powder, but I didn’t notice any creasing or fading. I appreciate that it still covered my under-eye circles from watching 24-hour election coverage.

tarte shape tape review

Elizabeth Denton.


I’ll probably keep using the OG Shape Tape for contouring and the new Ultra-Creamy version for brightening and concealing under my eyes. Dying to try it yourself? The QVC-exclusive concealer is part of a value set that gets you a Lights, Camera, Lashes 4-in-1 Mascara and the Quickie Blending Sponge for $37.50 (an $85 value!). The individual concealer will ultimately retail for $27 and is coming soon to other retailers, but for now you can only snag it at QVC.

And speaking of, QVC Beauty is killing it right now and there are too many great Tarte products and value sets to only share my favorite new concealer. While you’re here, shop some of my other faves, below. Don’t forget to pick up some holiday gifts!

shape tape light lifted


Super-size Shape Tape Light & Lifted 3-pc Collection

I geeked out about this double-size Shape Tape back in September and I’m still not over it. It could easily last you an entire year. This set gets you a Shape Tape Glow Wand and Quickie Blending Sponge, too, and has a $95 value.

tarte Maracuja Juicy Lip Trio

Image: Tarte.

Maracuja Juicy Lip Trio

Yes, we’re wearing masks all the time but I miss lipstick! This ultra-pigmented formula has maracuja, grapeseed, goji and acai for all the hydration and shine. Pick up the trio (with a $57 value) and give one to your mom and BFF.

tarte mascara set


1 For You 2 For Me Mascara Set

Any Tarte mascara fan will go crazy for this trio with a Sea Surfer Curl Volumizing Mascara, Lights, Camera, Lashes 4-in-1 Mascara and Maneater Voluptuous Mascara.

tarte shape tape Tarte Just Dropped a Creamy Shape Tape Concealer & It Might Top The OG


Shape Tape Contour Concealer

Stock up on the original best-seller.

shape tape glow wand


Shape Tape Glow Wand

This illuminator has micro-fine pearl pigments and looks amazing under your eyes and across your cheekbones.

tarte shape tape set


Shape Tape Concealer, Glow Wand, and Sponge

Here you can try a little of everything at a more than $10 discount.

shape tape sponge


Shape Tape Concealer w/ Sponge

Or just grab the original cult classic concealer with a blending sponge.

concealer travel mascara


Special Edition Shape Tape Concealer with Travel Mascara

This set includes the OG Shape Tape in festive packaging, a sponge and a travel-sized mascara.

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