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Sometimes, I feel bad for the generations of women that came before me: I get to reap the benefits of their womenâs lib movement, am fortunate to live in a time of increased cultural toleranceâall while being able to communicate through cute-ass emojis đ.
But the rewards of progress are especially advantageous when it comes to modern-day skin care, thanks to a ridiculous number of treatmentsâincluding microneedling, lasers, and LED lightâthat help downplay the effects of aging. If we play our cards right, weâll never need to think about going under the knife.
But that newfound abundance goes up in smoke the minute we try to target those inevitable fine lines that surface around the eyes. Sure, medical-grade skin care may help. But lasers and microneedlesâtreatments that buff out wrinkles and give skin glow by boosting collagen and elastin productionâare too intense for such a delicate area. That leaves us with injections.
âBotox can help,â says Alexa Yontz, a licensed aesthetician at Nazarian Plastic Surgery in Beverly Hills. âPast that, you start to get into surgical options. There really isnât much out there thatâs non-invasive and addressing the lines around the eyes.â
But then Yontz starts talking about Pelleve, a treatment that uses radiofrequency energy to slowly heat up the dermis, stimulating new collagen and elastin production in the skin, which in turn minimizes the depth and appearance of wrinkles. No needles are required, it works well with all skin types, and yes, itâs gentle enough for the eye area.
âThere are other radiofrequency devices out there and ultrasound-based technologies that can also provide good results, but I like Pelleve because itâs effective, but not painful,â notes plastic surgeon and Nazarian Plastic Surgery founder Dr. Sheila Nazarian.
A wrinkle reducer suited for needle phobes? Now, weâre talking! Though the treatment can be used on the entire face to firm skin, I ask for treatment around the eyes. Yontz suggests also targeting my forehead to address the same oncoming lines commonly treated with Botox.
After I get situated on the treatment bed, Yontz applies a neutralizing pad on my stomach (to extract any excess heat my body canât handle) and a gel on my face (to help the treatment wand smoothly glide across my skin). As she begins to pass the wand over my skin, I feel a slight warmth. âWeâre heating the area slowly, gradually warming up the dermis to between 107 and 113 degrees,â she explains.
The numbers sheâs throwing out sound hotâreally hot. But when we reach the target heat, the skin around my eyes feels a cozy warmth similar to that of a hot stone massage đ. She spends three to five minutes in each area, covering the skin beneath and at the outside corners of my eyes, and above and below my brows.
As she moves the wand across my forehead, I register the heat more intenselyâsomething Yontz says is common for bonier areas of the faceâbut instead of discomfort, the temperature feels nurturing, like the heat emitted from a campfire đĽ. The wand is so smooth and the sensation so comforting, I canât imagine enduring needle pricks as an alternative. About 15 minutes later, my treatment is done. Yontz holds a mirror to my face to show the instant results, what she calls the đŤ âCinderella effect.â

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I see that the skin around my eyes and forehead is plumped up and baby wrinkles blurred. âFor the next three days, youâre going to feel like you got the most amazing results because it creates inflammation, which then fills out the fine lines and wrinkles,â she explains. The skin continues its ramped-up production of collagen and elastin after inflammation has come and gone, and actually minimizes fine lines about three weeks later.
Now for the bummer: The price for warding off oncoming crow’s feet with the comfort of a spa session doesnât come cheap đ¸đ¸. One partial face treatment rings in at $500 (a single face-and-neck treatment jumps to $1,100). And as Yontz notes, three to four monthly treatments are needed, followed by quarterly maintenance treatments, to yield major results. âTreatment number one activates the collagen, but subsequent treatments builds from the last, activating it even more,â she explains.
Further, like with most low-to-no downtime in-office skin treatments, itâs best to start treatments the minute you start to see fine lines appear. The younger the patient, the more collagen there is to work with and the better the outcome. If you start treatment early and undergo it as directed, these treatments can theoretically ensure youâll have next-to-no wrinkles around the eyes as you age.
Itâs a tantalizing prospect, painlessly achieving the kind of wrinkle-free eyes that ageless Jennifer Aniston and Gwen Stefani have in their 40s. But finding the funds to support such an endeavor doesnât suit many who are inching toward 30.
Perhaps the next revolution in in-office skin care treatments will see a dip in costs so drastic, our little sisters will look at us through emphatic eyes, aching for the dough we used to spend on anti-aging treatments đż. Let them pity us all they wantâweâll be staring back with ageless eyes.