The Secret to Rachel McAdams’s Curly Bob is Drugstore Dry Shampoo. No Joke.

Victoria Moorhouse
rachel madams hair

Photo: Jason Merritt / Getty Images

Rachel McAdams’s hairstyle from the 2016 Screen Actors Guild might very well be one of those beauty looks that goes down in red carpet history. Sure, a curly bob doesn’t necessarily sound revolutionary, but one look at this actress’s look and you’ll totally agree—it’s game-changing.

There’s something about the balance of curl, texture, and volume that makes this bob undeniably chic, and much to our excitement, the man behind the look, celeb stylist Mark Townsend, revealed exactly how to recreate the look at home.

After adding a few drops of Dove Regenerative Nourishment Serum-in-Oil ($19, to wet hair and blow-drying, he used a 1-inch curling iron to create soft curls to the underneath section of hair. Next, he used the ghd platinum styler flatiron ($200, and created “S” waves to the top sections and layers around her face. But it’s the next step that’s the most intriguing part about the entire look.

To give the hair lots of volume and airy, effortless-looking texture, he sprayed a ton of Dove Refresh+Care Volume & Fullness Dry Shampoo ($6, into McAdams’s hair. His how-to proves the versatility and styling capabilities of dry shampoo, a product we usually reach for when we need to hide the fact we skipped a wash.

“The end result is an effortlessly cool take on a 1920s finger wave,” he explained.

The part we’re clearly the most excited about is that this dry shampoo (which we’ve tested and fallen in love with, BTW) can be found at the drugstore and rings up to just about six bucks. And, in our opinion, there’s nothing better than an affordable hair care product that actually works.

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