Frankly, being blonde is neither easy nor is it cheap. Sure, there are a select few lucky souls naturally blessed with bright locks, but for the majority of us (even if you were naturally blonde as a kit), we rely on pricey in-salon color treatments to maintain our fair-haired tresses. Aside from the high-maintenance up-keep and pricey appointments with your trusted colorist of choice, there’s also the issue of upkeep in between touch-ups.
If you’re like me, there’s an ongoing battle with brass (orange and/or overly warm tones). Brassiness can be the culprit of several things, from UV exposure to hard water damage from your shower. The best way to keep those unwanted warm tones away is by using violet tinted shampoos, conditioners and masks that deposit purple pigment (opposite of orange and yellow on the color wheel) to counteract the brass and brighten up your color without having to step foot in the salon.
Besides using a purple-hued shampoo once or twice a week (depending on how often you shampoo your hair), investing in a hydrating, violet-tinged hair mask is another essential for maintaining your blonde color. This is an important step because while purple shampoos are excellent at counteracting brassy tones, they do tend to be on the more drying end of the spectrum.
As we blondes know, damage, breakage, and split ends are a part of the process, so it’s important to take every step we can to exacerbate bleach damage. These purple-toned conditioning masks not only tone your strands, but also help to seal in moisture and deliver essential restructuring proteins to compromised hair. We’ve rounded up a few trusted tone-enhancing masks formulated specifically for blondes to beat the brass and prevent further damage.
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1. Purple Hair Mask for Blonde, Platinum & Silver Hair
This toning mask is designed to combat brass and unwanted yellow tones without further drying our color-treated blonde hair. The hydrating reconstructive mass is infused with a blend of essential oils to condition and reconstruct compromised strands, while a deeply pigmented violet hue neutralizes brass and yellow tones.
2. Bellisso Purple Mask for Blonde Hair
To counteract any potential dryness, finish off your shampoo session with a hair repairing violet-toned mask like this one from Bellisso. This double-duty mask repairs damage and revives blonde hair in 20 minutes. It’s also super conditioning and nourishing thanks to the Keratin, Moroccan argan oil, jojoba oil, and other hair-benefitting ingredients.
3. Redken Redken Color Extend Blondage Hair Mask
This purple hair mask is a great match for your violet shampoo, because it tones your hair in just five minutes. If you’re not a fan of waiting to see results or if you don’t have much time to spare, this mask is for you.
4. Vitamins Keratin Purple Hair Mask
This thick and creamy hair mask is easy to apply, and thanks to its extra-pigmented formula, you don’t have to leave it on for over ten minutes like other masks on the market. This is the perfect toning conditioner for when you’re in a rush and need to shower and get out the door.
5. L'Oreal Paris Ever-Pure Anti-Brass Mask
This brass-banishing mask treatment works to neutralize unwanted orange and yellow tones in blonde and grey hair with just three simple treatment applications. Best of all, it delivers quick results—you only need to use it once a week and leave it on for just five minutes to get visible results.