It’s crazy how much times can change. One second we’re looking to strictly beauty magazines to tell us the latest trends and news in the industry then the next it’s all about the web. From Instagram to YouTubers, the ladies who have our attention at their fingertips are the ones creating, interpreting and inspiring the trends.
Call them some of the most influential people in the industry—some are even making upwards of a million dollars a year!—these beauty bloggers are spreading the word about new products and in turn, making them become the brand’s best-selling colors and clearing out shelves worldwide.
MORE: 15 Underrated YouTubers to Watch Out For
We’ve binge-watched too many YouTube videos to admit and found some of the most popular lip colors that some of our favorite YouTubers are wearing now. Check out the slideshow above to see some of the lip colors that bloggers have made the hottest on the market right now.
Constantly sold out on the Sephora website, this liquid lipstick is the perfect everyday tone with a bit of deepness to it. "Patina" fits every skin tone and literally stays all day. (Where to Buy: Stila Stay All Day Liquid Lipstick in "Patina"; $22 at sephora.com)
This deep purple-maroon lip pencil glides onto the lips like butter and has some serious staying powder for a lip color that isn't a stain. These lip pencils are convenient and simple and "Train Bleu" color is the perfect color for the girl who wants her lips to be the main attraction of her look. (Where to Buy: NARS Velvet Matte Lip Pencil in "Train Bleu"; $26 at narscosmetics.com)
Where do we start with Lolita? This classic liquid lipstick (it comes in regular lipstick form as well!) is one of Kat Von D's best-selling lip colors because of it's versatility and ability to look great on literally anyone. Also, don't worry about KVD's liquid lipsticks drying out your lips—these babies are infused with vitamins A, C and E for serious hydration while you wear. (Where to Buy: Kat Von D Everlasting Liquid Lipstick in "Lolita"; $20 at sephora.com)
Named after Italian fashion designer Elsa Schiaparelli this NARS lipstick is the perfect color for a pop of something exciting this summer. This hydrating lipstick is made with vitamin E for increased wearability and to keep that beautiful color shining all day long. What a great option for the gal who wants to try out a bright lip but doesn't want anything too drying or that she'll have to reapply all day long. (Where to Buy: NARS Lipstick in "Schiap"; $27 at sephora.com)
If you're looking to get those Kylie Jenner nude lips, Anastasia's "Pure Hollywood" is the perfect lip color to get it. The perfect nude shade for pretty much anyone, this matte, full coverage, seriously pigmented lip colors gives you Kylie lips instantly. (Where to Buy: Anastasia Beverly Hills Liquid Lipstick in "Pure Hollywood"; $20 at anastasiabeverlyhills.com)
"1995" by Gerard Cosmetics was actually deemed Jaclyn Hill's signature lipstick, inspired by the neutral nudes of the 90s. This lipstick is grunge revival meets the beauty trends of the 1990s with the perfect matte, modern twist. (Where to Buy: Gerard Cosmetics Lipstick in "1995"; $19 at gerardcosmetics.com)
The United States' best selling lipstick in 2013, "Ruby Woo" is a favorite amoung everyone from Dita von Teese to Scarlett Johansson to thousands of beauty gurus on YouTube. Even Rihanna loves the color; she wanted to work off the shade for her collection and even called it "Riri Woo". (Where to Buy: MAC Lipstick in "Ruby Woo"; $16 at nordstrom.com)
It's always fun to stray away from typical nudes and pinks and opt for a color that gives off the element of surprise and excitement and this Dose of Colors shade is the ideal option. "Berry Me" is the perfect shade of purple—not too bright, not too dark—that can add something interesting to any beauty look you're sporting. (Where to Buy: Dose of Colors Liquid Lipstick in "Berry Me"; $18 at doseofcolors.com)
Jeffree Star's lipsticks are known for being bright and beautiful and this peachy-orange coral shade is a fan favorite. Let this baby dry and you'll be left with the perfect matte summer shade that will last you all day without fading, or bleeding! (Where to Buy: Jeffree Star Liquid Lipstick in"714"; $18 at dollskill.com)