Is not wearing makeup the new wearing makeup? That is a ridiculous question, and one not necessarily meant to be answered. But if you’ve been paying close attention to both street style and runway makeup this season (and we have), then you’ve probably noticed an uptick in the popularity of looks that aren’t just “no makeup” makeup, but what looks to be no makeup altogether. Even London Fashion Week by and large eschewed over-the-top beauty in favor of pared-down looks—and that’s when you know there’s something afoot.
Flagrantly skipping makeup may seem daunting to most, but it’s the most low-effort way of communicating that you are way, way too cool to be bothered. No, seriously, you don’t have to do anything; just wash (and moisturize) and go. These 26 street style stars are already way ahead of you.