Anyone who’s ever stepped foot inside a Sephora has experienced that immediate wave of overwhelming anxiety. Sure, there’s a treasure trove of pretty much everything you need to complete a daily beauty regimen, but that’s also the challenge. You have to sift through a whole lot to narrow down your choices.
And given the fact that new products are constantly being thrown into rotation, it can feel like a never-ending process. So, while we can’t stop the store from adding to its stock (and why would we want to anyway?), we can make life a little easier by spotlighting the newest arrivals. Ahead are a few brands that have joined the Sephora family since 2017.
Charlotte Tilbury Magic Cream
Earlier this year, the namesake collection of one of Hollywood's most in-demand makeup artists hit Sephora shelves.
$100 at Sephora
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Charlotte Tilbury
Charlotte Tilbury Goddess Clay Mask
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Charlotte Tilbury
Bioeffect EGF Serum
This month, the brand's luxe clean beauty products officially joined the Sephora ranks.
$160 at Sephora
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Bioeffect
Bioeffect Micellar Cleansing Water
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Bioeffect
Laneige Water Sleeping Mask
Last summer, K-beauty enthusiasts were ecstatic to finally see this brand available at Sephora.
$25 at Sephora
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Laneige
Laneige Lip Sleeping Mask
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Laneige
Peace Out Acne Healing Dots
When this brand launched in Sephora last summer, these acne-busters sold out in under two weeks.
$19 at Sephora
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Peace Out
Peace Out Pore Treatment Strips
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Peace Out
Volition Snow Mushroom Water Serum
This brand, powered by the voting power of consumers, made its Sephora debut in April 2017.
$62 at Sephora
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Volition
Volition Prismatic Luminizing Shield SPF 50
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Volition
Antonym Certified Organic Baked Blush
Last summer, this beautiful natural makeup brand debuted within Sephora's clean beauty sector.
$36 at Sephora
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Antonym
Antonym Skin Esteem Organic Liquid Foundation
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Antonym
Kiehl's Ultra Facial Cream
As of August 2017, this legendary skin care brand began selling its lineup in Sephora stores.
$29.50 at Sephora
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Kiehl's
Kiehl's Creme de Corps
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Kiehl's
Cocofloss
In 2017, this luxury oral care brand hit Sephora shelves and reminded us all that flossing is very important.
$8 at Sephora
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Cocofloss
Summer Fridays Overtime Mask
Earlier this year, the skin care brand, started by influencers Marianna Hewitt and Lauren Gores, quickly became a favorite of celebs and Sephora VIBs.
$44 at Sephora
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Summer Fridays
Summer Fridays Jet Lag Mask
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Summer Fridays
