A new year means a fresh start, making it the perfect time to step outside your comfort zone and amp up your beauty routine. Whether you’re looking for a plumping mascara, hydrating cleanser or a tress treatment, the best 2018 drugstore launches can tackle any of your beauty snafus without making you go broke.
MORE: The Underrated Drugstore Brands You Didn’t Know Existed
Ahead, we’ve rounded up our top picks that will transform you from head to toe and they’re all under $30. From a moisturizer-infused foundation to a hand cream designed specifically for smart phone users, we think you’ll be more than impressed by the fancy formulations taking over in 2018.

At-home mani’s just got better with these fool-proof cuticle protectors that help you peel off any polish mistakes in a breeze.
$6, at Target

Enhance shower time with this lightweight foam cleanser that makes lathering up so much more fun.
$6, at Target

When strands feel dry and brittle from the harsh winter cold, this little pod comes to the rescue. Pop it in your purse or your bag and rejuvenate your tresses anytime, anywhere.
$2, at Garnier USA

A foundation infused with a moisturizer that keeps skin hydrated while perfecting your complexion.
$13, at Target

A non-drying foam cleanser rids skin of dirt and impurities to treat and prevent breakouts.
$6, at Biore

A simple spritz of this coconut and lime scented dry shampoo will give hair a boost and absorb excess oils.
$5, at Target

A blend of coconut milk, Jasmine and other vitamins give dry skin a burst of hydration while your cleanse.
$13, at Walgreens

This pigmented highlighter looks even prettier swiped on your cheeks than it does in the case.
$10, at Ulta

Plump up fine or thin strands with this non-greasy balm that uses Glycerol to enhance hair fibers to add fullness to any style.
$5, at Target

Moisturizing your hands just got more social-friendly. No more smudges or gunky film on your smart phone after hydrating dry skin.
$8, at Walmart

A new brand launch for hair and skin, dedicated to bettering the planet one bottle at a time.
$9, at Walgreens

Fight plaque and bacteria buildup in your gums with this new foam toothpaste.
$7, at PGShop

Give lashes mega-length with this new formula and brush that lifts, separates and lengthens lashes.
$8, at Target

Winter tends to bring on cracked and dry skin, but this dermatologist-approved, moisture-rich body wash relieves irritation and cracked skin.
$11, at Target

Shape and fill brows with this non-tacky pomade in an easy to use crayon applicator.
$8, at ASOS

Get luminous, glowing skin before you put on your makeup with this silky primer.
$13, at Ulta

Keep waves, curls or coils in place with this fine mist that maintains hold without a crunchy film.
$9, at Ulta

Get your all over glow with this super fine, prismatic highlighting powder.
$12, at Target

A tried and true moisturizer transformed into a whipped formula that literally melts into skin upon application.
$29, at Ulta

A 60-second mask infused with powerhouse ingredients to bring dead, limp strands back to life.
$4, at Walmart

This liquid lipstick deposits rich color on your pout that won’t smudge.
$8, at Target