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We always (and you can take that word very seriously) want to know about new beauty products. But when we can find them at the drugstore, and they’re totally affordable? Well, we consider that indispensable, mandatory information to our daily routines. If you’re on the same page and love a hair and makeup haul, check out this roundup of new drugstore beauty products and brand launches worth knowing about.
COVERGIRL truNAKED Shadow Palettes ($11, drugstore.com)
For only $11 and filled with the neutral shades you use every single day, you can totally justify another eyeshadow palette. COVERGIRL took on the new year’s trendiest eye makeup hues with three different shadow palettes dedicated to nude, golden, and rose hues. They also double as highlighters and can be applied wet for more intensity. Multitaskers, take note.
Revlon Ultimate All-In-One Mascara ($9, ulta.com)
Why buy 12 mascaras when you can buy one? That’s the idea behind this new product innovation from Revlon—a mascara formula (and brush, of course) that helps to not only lift and volumize your lashes, but thicken, define, and add super intense pigment. Oh, and it costs less than $10.
Yes To Coconut Ultra-Hydrating Melting Cleanser ($10, target.com)
Washing your face shouldn’t be a chore you cringe at, but when your cleanser has the potential to dry out your skin, it most definitely is. This cleanser from Yes To uses coconut oil to hydrate and cleanse your complexion. It melts on like butter and wipes away all the dirt and grime of the day.
Suave Professionals Coconut Oil Infusion Oil Treatment ($6, target.com)
Adding an extra dose of hydration to your hair shouldn’t empty out your bank account, are we right? After treating your hair to the regular routine of shampoo and conditioner, give it a boost of moisture with a leave-in coconut oil treatment. Yep, that oil is still having a moment. This one from Suave claims to enhance sheen and—get ready—repair two years worth of damage.
L’Oréal Paris True Match Lumi Cushion Foundation ($15, walmart.com)
We don’t know about you, but throwing a bottle of foundation in our handbags seems to always result in a massive spill and an event bigger clean-up. Cushion foundation compacts pretty much eliminate that from happening in the first place. This new product from L’Oreal is said to provide natural-looking coverage and is available in 12 different shades.
1 Step WonderGel Nail Color ($5, target.com)
Possibly the easiest at-home gel manicure ever, this new polish formula from Wet n’ Wild doesn’t require a UV light to dry and you don’t even need a top coat, which is a bonus when you only have a few minutes to dress up your nails. When we tried it, we experienced intense color payoff and a glossy finish.
NYX Lip Lingerie ($7, cvs.com)
If you love lipstick but hate the feeling of actually having something on your lips, listen up! Jumping on the liquid lipstick trend, NYX’s version, which is available in 12 hues, offers a matte finish and, reportedly, feels super weightless on your pout.
Maybelline Eye Studio Brow Drama Pomade Crayon ($8, drugstore.com)
Not a pencil but a chunky crayon, Maybelline has launched a brow pomade formula that the braid claims will impart a creamy formula that not only fills up those sparse spots but sculpts and shapes your eyebrows. If you love gels and the precision of pencils, this is a must-try.
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