A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Elizabeth Denton
A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products
Photo: Michael Buckner/Stylecaster.

When you fire up your Amazon app to order some toilet paper, hand soap and cat litter (just me?), don’t check out without taking a look at the beauty and wellness section. Because the new beauty products at Amazon right now are good—like, really good. Sure, it’s always fun to shop at Ulta and Sephora for your beauty goods but Amazon has a lot more than you might think. We’re talking luxe hair care, fun nail polish shades, new concealer that’s also a hydrating eye cream and even an innovative vibrator. Yes, that’s beauty for your body. Go with it.

What’s especially fun about Amazon offerings is how truly diverse they are. What’s on my list? Oh, just the new CeraVe cleanser for dry skin, a hair gel collab with Jersey Shore‘s Pauly D (seriously) and a colorful new menstrual cup. Yes, it’s a random selection but that’s what makes it not boring. Add in fall-ready red nail polish and a new shampoo that won’t make your shoulders break out? You’re set.

Shop the new products we’re loving right now. Most, if not all, are on Amazon Prime because you won’t want to wait too long for these babies (especially the vibrator). Is your app open yet?

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

nau Soothing Facial Toner A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Nau.

Nau Soothing Facial Toner

This vegan, clean skincare and body line launched with 28 products created with Phiola Workshop in Budapest, including this calming facial toner.

Alder New York Cleansing Body A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Alder New York.

Alder New York Cleansing Body Bar

Brooklyn-based vegan skincare brand Alder New York launched its first-ever body product, this Cleansing Body Bar, made with 1 percent glycolic acid and sea kelp to leave skin feeling smooth and hydrated.

Maybelline Volumizing Buildable Lengthening Multiplying A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Maybelline New York.

Maybelline New York Lash Sensational Sky High Mascara

This new mascara is so popular, it’s going viral on TikTok. It promises ultra-long lashes without the clumps. Note: it’s currently more affordable at Ulta.

ELLESYE iron

ELLESYE.

Ellesye Ceramic Two Barrels Curling Iron

Get easy mermaid-style waves with this ceramic iron. There are 14 temperature settings for all hair types.

 

Garnier SkinActive Perfecting Micellar A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Garnier.

Garnier SkinActive Green Labs Canna-B Pore Perfecting Serum Cream

Garnier just rolled out three different three-in-one creams (serum, moisturizer and SPF). Choose from Canna-B (vitamin B3 and cannabis sativa seed oil), Hylau-Melon (hyaluronic acid and watermelon) and Pinea-C (vitamin C and pineapple).

Body Shop Nourishing Coconut Handcare A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Body Shop.

The Body Shop Nourishing Coconut Lip and Handcare Kit

This hydrating lip and hands kit makes a great Secret Santa gift but you can also just get it for yourself, too.

Beard Grooming Kit Men A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

ABUDICS.

Abudics Beard Grooming Kit

If you have no idea what to get the bead-haver in your life, this grooming kit each just the thing. There’s beard oil, balm, a brush, comb, scissors and a storage bag.

Hygea Beauty Makeup Sponge Blender A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Hygea.

Hygea Beauty Beauty Makeup Sponge Blender Set of 5

This bouncy sponge promises not to absorb makeup so you’ll waste less.

Every Man Jack Body Parabens free A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Every Man Jack.

Every Man Jack Body Kit – Marvel Black Panther

Any Black Panther stan would love this body kit that includes body wash and deodorant in the “Wakanda Herbs” fragrance.

Brumee Alcohol Free Fragrance Water based Fragrance A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Brumee.

Brûmée Pine Tree and Vetiver Alcohol-Free Fragrance

This earthy scent has lush top notes include bergamot, mandarin, grapefruit and chamomile. Brûmée is a clean French perfumery with two other yummy scents.

LOccitane Holiday Hand Cream Indulgences A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

L’Occitane.

L’Occitane Holiday Hand Cream Indulgences Trio

All of our hands are wrecked with the extra washing and hand sanitizer use. This hydrating hand cream set would be a welcome gift for anyone on your list.

 

Revlon One Step Dryer Volumizer A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Revlon.

Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, Red Holiday Edition

If you haven’t splurged on the Internet’s favorite hair dryer yet, this holiday-ready version is on sale!

Kiss Lip Gloss Set 4PC A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Kiss.

Kiss Lip Gloss Set

This 90s-style lip gloss set is a perfect gift for any millennial.

Buxom Ultimate Party Plumping A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Buxom.

Buxom The Ultimate Lip Party Plumping Lip Set

Or, if they prefer a plumping variety, this pigmented lip set is a great idea.

Happens Flakie Polish Sized Bottle A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

KBShimmer.

KB Shimmer Knit Happens Flakie Nail Polish

There are 10 new KB Shimmer holiday shades including our favorite sparkly red.

Massager EUHOME Scrubber Exfoliator A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

EUHome.

EUHome Scalp Brush – 2 Pack

Once you shampoo with a scalp massager, you’ll never go back. It helps break up excess build-up and stimulates hair growth.

 

Real Techniques Miracle Blender Stocking A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Real Techniques.

Real Techniques Miracle Beauty Blender Sponge Gift Set

This cute stocking stuffer includes the brand’s best-selling makeup sponges and cleanser.

OPI All Atwitter Glitter A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

OPI.

OPI Holiday 2020 Shine Bright Collection

OPI just rolled out 15 holiday-ready hues, including this silver glitter shade.

 

 

 

 

bloomy Collagen face cream

Bloomy.

Bloomy Collagen & Retinol Cream for Face with Hyaluronic Acid

This 3 percent retinol cream promises to help reduce the appearance of fine lines, deep wrinkles, age spots, crow’s feet and more.

erno Laszlo-Iconic-Seller-Trial-Value

Erno Lazlo.

Erno Laszlo With Love Dr. Laszlo, Iconic Best Seller Trial Set

This six-piece skin care set has a value of $120 and makes a great gift.

Body Shop Nourishing set A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

The Body Shop.

The Body Shop Nourishing Body Butter Trio Set

This three-piece body butter set—with Almond Milk Honey, Mango and Moringa scents—makes a great stocking stuffer.

UpgradeU Human Density Brazilian Plucked A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

UpgradeU.

UpgradeU Human Hair Lace Front Wigs

This 100 percent virgin lace-front human hair wig comes in five different lengths.

NIVEA Indulgent Skin Collection A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Nivea.

Nivea Indulgent Skin Care Collection

This chic gift set includes the all-new Coconut & Monoi Oil and Cherry Blossom and Jojoba Oil body lotion scents.

loreal revitalift

L’Oreal.

L’Oréal Paris Revitalift Night Serum

Retinol newbies should try this 0.3 percent formula to help reduce wrinkles and smooth texture without irritation.

burts beeswax bounty fruit

Burts Bees.

Burt’s Bees Beeswax Bounty Assorted Gift Set

There’s truly no one in your life who won’t appreciate this 4-piece lip balm set in Original Beeswax, Vanilla Bean, Cucumber Mint, and Coconut Pear flavors.

olaplex no 0 bonding

Olaplex.

Olaplex No.0 Intensive Bond Building Treatment

This treatment primes your hair for deeper repair before using N°3 Hair Perfector.

 

/Lipikar-Gentle-Cleanser-Niacinamide-Allergy

La Roche-Posay.

La Roche-Posay Lipikar AP+ Wash

This non-stripping cleanser is unscented and great for sensitive skin. It uses shea butter and niacinamide to soothe even the dryest skin.

Vitamin-Serum-Face-Ageing-Eclat

Eclat Skincare.

Èclat Vitamin C Serum

This brightening serum uses sodium ascorbyl phosphate (a stable form of vitamin C), as well as jojoba oil, retinols, ascorbic acid and hyaluronic acid, to increase skin’s hydration and reduce the appearance of fine lines and wrinkles.

Rael-Acne-Pimple-Healing-Patch

Rael.

Rael Acne Miracle Patch – Spot Control Cover

Sometimes, there isn’t just one tiny pimple you want to treat but an entire hot spot of pus-filled bumps. These oversized pimple patches are contoured to sit on your cheeks, nose or chin and suck out pus and sebum, flattening the acne overnight. 

 

 

Lune-Natural-Relief-Period-Capsules

Lune.

De Lune Cramp Aid, Natural Relief for Period Cramps

With B vitamins, zinc, ginger, calendula, Dong quai and Fenugreek, this supplement promises natural relief from period cramps—and the reviews say it really works.

Gel-Polish-Kit-Cozy-Collection-Christmas

Beetles.

Beetles 23 Pcs Gel Nail Polish Kit

Upgrade your at-home manicure with this fall-ready gel nail polish set. It includes both a matte and shiny top coat.

Foot-Peel-Mask-Exfoliating-Remover

Golden Feet.

Golden Feet Foot Peel Mask

Now’s the time to do a foot peel while you’re home and away from friends and family that might wonder why your skin is falling off. This new 1-hour version promises to remove dry skin and calluses leaving behind ultra-soft skin.

paul-mitchell/clean-beauty/hydrate-conditioner

Paul Mitchell.

Paul Mitchell Clean Beauty Hydrate Conditioner

For its 40th birthday, John Paul Mitchell Systems is making major strides in its sustainability pledge. The cruelty-free hair care already sources from an organic, solar-powered awapuhi farm in Hawaii. Now, the company has a partnership with a family-owned biodynamic farm in Tuscany, and is making all its packaging 100% recyclable and 90% derived from Brazilian sugarcane.

The new organic Clean Beauty line is made without animal products, parabens, sulfates, phthalates, DEA and mineral oils. It includes shampoos, conditioners, and treatments in four categories: Everyday (for all hair types), Smooth (for textured and frizz-prone hair), Hydrate ( for dry hair) and Repair (for color-treated, damaged and brittle hair). I’ve got my eye on this Hydrating Conditioner infused with organic olive and oat peptide. Available on Amazon November 1.

Revlon-One-Step-Dryer-Volumizer-Brush

Revlon.

Revlon One-Step Hair Dryer and Volumizer Hot Air Brush, Pink

Everyone’s favorite heat styling brush now comes in this fun pink shade.

haus labs eyeliner

Haus Laboratories.

Haus Laboratories

Adding to the already cult-favorite Liquid Eye-Lie-Ner, Lady Gaga’s makeup brand is rolling out two new jet-black eyeliners in the Punk shade. The Micro-Tip Liquid Eye-Lie-Ner (left) has a thinner tip than its original version and a semi-shine finish. Available October 20. 

The Eye-Dentify Gel Kohl Eyeliner (right) is a smudge-friendly creamy liner made for the waterline. Available October 20. 

super moisture lipstick

True + Luscious.

True + Luscious Super Moisture Lipstick

This new clean beauty brand’s lipsticks are made with hyaluronic acid, konjac root powder and vitamin E for all the hydration.

headrush collection

Haus Labs.

Haus Laboratories Head Rush Blush

Lady Gaga has finally #blessed us with blush and bronzer! There are seven Blush Duos and five Bronzer Duos, including this pretty shade in Bouquet/Ribbon. “With everyday mask-wear, the placement of pigment is about playing less by the rules—take these pigments a little higher, above the apple of the cheek and raise color above the mask line so you can still get the most impact,” said Sarah Tanno, Global Artistry Director, Haus Laboratories, in a statement. Available October 6.

LOreal-Paris-Mascara-Lightweight-Washable

L’Oréal Paris.

L’Oréal Paris Air Volume Mega Mascara

Try this new ultra-light volumizing mascara that promises to be smudge and flake resistant.

Bio-Oil-Dry-Skin-Gel

Bio Oil.

Bio-Oil Dry Skin Gel

Soothe dry skin all over the body with this vitamin E-infused gel.

CeraVe-Hydrating-Cleanser-Hyaluronic

CeraVe.

CeraVe Hydrating Cream-to-Foam Cleanser

TikTok skinfluencers’ favorite cleansing brand just came out with a new face wash for normal-to-dry skin. With ceramides, amino acids and hyaluronic acid, it removes dirt, oil and makeup without stripping the skin.

Got2b-Glued-Limited-Spiking

Got2b.

Got2b Glued Limited Edition Spiking Glue by DJ Pauly D

Yes, that is Jersey Shore‘s Pauly D on this new ultra-hold hair gel. It (and the rest of the collection) sold out in 24 hours but order it now—it’s back in stock October 11.

moroccanoil marvelous haves stand style A Viral Mascara, Clean Beauty Line, Hair Waver & 45 More New Amazon Beauty Products

Moroccanoil.

Moroccanoil Marvelous Must Haves for Stand Up Style

Moroccanoil​ and Amazon teamed up on this limited-edition set ​to celebrate the 20-time Emmy Nominated Amazon Prime show, The Marvelous Mrs. Maisel. Get three best-selling products: Moroccanoil Treatment, Hydrating Styling Cream and Luminous Hairspray Strong.

loreal paris true match

Amazon.

L’Oréal Paris True Match Eye Cream in a Concealer

Next up in the True Match fam is this eye cream and concealer hybrid. Cover dark circles while treating your skin to hyaluronic acid serum.

palette. by pack

Palette by Pak.

Palette by pak The Original High Fiver

Have a weekend getaway coming up? Skip the travel bottles and grab one of these “palettes.” There are five leak-resistant wells to hold hair products, powders, body lotion—anything, really. It slips right into your bag you and you can reuse it again and again.

essie polish

Essie.

Essie Nail Polish in Adrenaline Brush

Fall is here and that means new autumnal polishes from Essie. We love this creamy red hue but there are six more to choose from.

salt period cup

Saalt.

Saalt Menstrual Cup

This popular period cup now comes in ocean-inspired seafoam green. The brand is collecting 10 pounds of waste from the Pacific Ocean by its new impact partner, Sustainable Coastlines Hawaii. New to menstrual cups? The medical-grade silicone lasts up to 10 years (!) and holds as much as four tampons.

 

 

teenology shampoo

Teenology.

Teenology Shampoo for All Hair Types

Teens aren’t the only people that break out on their back, shoulders and hairline thanks to pore-clogging shampoo. This sulfate-free shampoo promises to be free of those acne-causing oils and in its place, vitamin B5, sage and aloe vera.

MysteryVibe

MysteryVibe.

MysteryVibe Crescendo

Make your body feel beautiful with this super adaptable vibrator. All genders can have some fun with the six powerful motors of this waterproof, double-sided toy. Bend it into any shape your heart desires.

 

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