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Technically a hue of pale purple, mauve lipstick still holds its fair share of identity problems. The reasoning? Because while sometimes it most definitely looks like a milkier shade of lavender, other times you’d swear up and down that it was a dusty rose—AKA a pink. Oh, the categorizing woes. Another reason that mauve lipstick gives us some problems is because the color in general has a reputation of being somewhat of a more matronly, less exciting vintage hue. It just doesn’t give the same pop of a bright orange-red.
That stigma shouldn’t be taken out entirely on lip products, though. Times have changes, and so have the offerings of lip formulas. Mauve lipstick can give your lips a tiny flush (a just-bitten type of color) that brings just the right amount of color to a look that’s otherwise focused on natural, nude makeup. This pale or “dusty” color—whether it’s pink or purple—also allows you to try out matte or even metallic finishes in a more subtle fashion than a neon pink. But, the plus we’re most excited about? It’s an appropriate choice for just about EVERY occasion.
Whether it’s a berry mauve or something with more of a pink undertone, the color can make any look. Just try a few of these!
It’s the mauve lip product for the girl who isn’t yet sure if she likes lipstick, gloss, or lip stain best. This long-lasting product has a highly pigmented liquid formula that distributes easily all over your lips. We’d say this mauve definitely falls within the rose family, holding a deeper hue than your average pale pink gloss. Apply more for a bolder look or just a quick swipe for something a tiny bit more sheer. (Yves Saint Laurent Rouge Pur Couture Vernis A Levres Glossy Stain in Naughty Mauve, available on Amazon)
Sure the color is a classic dusty rose that even your mom would be obsessed with but it gets a modern update with that studded packaging. Leave it to Kat Von D to produce a product you want to reapply 12 times a day, but don’t necessarily even need to due to its long-lasting benefits. It’s a matte formula, but since its made with vitamins A, C, and E, you’ll know your lips are getting a special treatment outside of just the finish. (Kat Von D Studded Kiss Lipstick in Lovecraft, available on Amazon)
You probably know this brand for its appreciation for natural ingredients and lack of preservatives. They have made their mark with a series of creamy velvet lipsticks, of which give a blast of color without all the chemicals, and now the brand is providing the less drastic option. These lip tints are formulated with helpful ingredients such as olive oil to keep you moisturized and pumpkin seed oil for antioxidant benefits. A darker option than the two above, this berry mauve looks like it would be pretty darn vampy, but it’s just the sheer, summer-friendly version of it. (Alima Pure Lip Tint in Blackberry Sheer Mauve, $14, alimapure.com)
A sparkly lipstick that doesn’t make you reminisce over 1999, this Estee Lauder creation is made with what they call prism pearls which reflect light and therefore impart luminosity. You can have your mauve lipstick and shine bright like a diamond, too. (Estee Lauder Pure Color Vivid Shine Lipstick in Electric Mauve, $26, esteelauder.com)
MORE: What’s Lipstick Made Of?
tarte made a name for itself with the launch of their Amazonian Butter collections. This creamy mauve lipstick—which has more of a terracotta tint verses something lavender—is infused with cupuacu butter to keep your lips soft and moisturized. (tarte Amazonian Butter Lipstick in Plummy Rose, $17, sephora.com)
Those who are crushin’ hard on the liquid lipstick trend should check out the fluidity of this product by Mally Beauty. Packaged in an easy-to-use pen, this mauve hue gives a boost of color with a lip gloss-like finish, allowing you to take one more product out of your makeup bag. (Mally Beauty High-Shine Liquid Lipstick Pens in Mauve, $20, mallybeauty.com)
This product blurs the lines between lipstick and gloss, too, mostly for its light-reflecting lacquer and rich pigment. Available in nine shades (and at your nearest drugstore), Molto Mauve is the way to go if you’re looking for a hue that matches the more traditional description of the color. (L’Oreal Paris Colour Riche Extraordinaire Lipcolour in Molto Mauve, $8, walmart.com)
Long-lasting is a Bobbi Brown specialty. Need we remind you of her brand new eye makeup collection completely devoted to sticking around all day long? There’s a bit of sheen to these creamy tubes of color and its made with shea butter for nourishing purposes. Nobody wants to apply lipstick over dry lips—it’s a problem that can be hard to get around. (Bobbi Brown Creamy Matte Lip Color in Pink Mauve, $26, nordstrom.com)