Marc Jacobs Just Turned Its Cult-Favorite Eyeliner Into a Longwearing Liquid

Elizabeth Denton
Marc Jacobs Just Turned Its Cult-Favorite Eyeliner Into a Longwearing Liquid

Sometimes we want beauty brands to come out with totally new and innovative products and other times, we just want an update of a favorite. Marc Jacobs Beauty just slayed the game with a new version of a best seller. The Highliner Liquid Gel Eyeliner is an iteration of the cult-favorite Highliner Gel Eye Crayon. As someone who prefers eyeliner in pencil form for a smudgy, lived-in look, I didn’t think I needed another option. The originals just work great. Don’t mess with perfection. But, as is sometimes the case, I was wrong.

The Liquid Gel Eyeliners are so pigmented and easy to use, I had to wear them out only one night after the brand sent them to me to test. I’m a writer—not a makeup artist. I can’t craft intricate beauty looks and to be quite honest, I don’t really want to. I want something simple but effective that makes an impact without a ton of effort. These fit the bill.

The waterproof and transfer-proof ink liners have enough shiny pigment to be worn on their own, or they can be layered over eyeshadow for a more intense eye look. I love the look of colorful eyeliner on a bare eye so I grabbed two shades: Glamaroon (a metallic cranberry) and Blacquer (a deep black). The former is a limited-edition shade and the latter is part of the core collection. There are three more core hues: Blitz Coin (a Bronzed Copper), Gold Getter (a yellow gold) and Star Magic (a rose gold). There are also two more limited-edition shades: Silver Lining (icy silver) and Steel the Show (a metallic dark gray).

A took a little inspiration from Marc Jacobs Beauty Global Artist Morgane Martini and the graphic eyeliner looks she creates for the brand. I did a quick small cat eye with Blacquer and a cut crease line with Glamaroon. I lined my bottom lash line with Glamaroon as well. If I can do it, anyone can.

marc jacobs eyeliner liz

Image: Elizabeth Denton.

I’m really impressed by the way this formula gives you maybe 30 seconds of playtime but when it sets, it sets. I forgot I had real makeup on and I rubbed my eyes and nothing smeared. I’m seeing Lizzo perform tonight and I’m not worried about crying my makeup off now. (She’s just so iconic, you know?) I can’t wait to try more looks with these.

If you want to grab Marc Jacobs Beauty Highliner Liquid Gel Eyeliner and try them out for yourself, they’re available now for $27 each at Sephora.

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