The job of a beauty blogger is challenging and it gets no easier if you’re a guy. For as long as we can remember, society has deemed cosmetics a signifier of femininity, which means men have been conditioned to think they can’t don beauty products (ahem, gender roles and toxic masculinity at its finest).
MORE: Why We Need to Fight to Destigmatize Transgender Beauty Standards Now
Thankfully, the men of today are taking a stand and embracing their passion for beauty and makeup, proving that eyeshadow and lipstick aren’t just for the ladies. Whether they’re fronting global cosmetic campaigns or flaunting their skills on Instagram, these male beauty bloggers are serving majors looks and rejecting society’s antiquated norms.
MORE: Wet N’ Wild Casts Albino Model Diandra Forrest In New Beauty Campaign
We’ve gathered the burgeoning and classic ones you should be following because frankly, beauty has no gender, and we could learn a thing or two from these lads.
This Texas native knows how to blend and enhance. He's a must follow for looks you're going to want to replicate ASAP.
View this post on InstagramA post shared by lewys🧞♂️ (@lookingforlewys) on
View this post on InstagramA post shared by lewys🧞♂️ (@lookingforlewys) on
18 year-old new kid Lewys gives tips for bold brows and killer highlight.
Long time beauty guru Gabriel makes sure his followers know they can always be themselves.
Croatian drag queen, Moonia, serves dangerous looks in her persona.
Arabia does beauty and drag makeovers that will convince you gender has no bounds.
View this post on InstagramA post shared by thomas halbert (@thomashalbert) on
View this post on InstagramA post shared by thomas halbert (@thomashalbert) on
If you need some sass in your life, follow Thomas and his pout for major glam inspo.
This femme fatale pushes boundaries of makeup and should definitely be on your feed.
His boundary-breaking CoverGirl commercials prove why he's a must-follow blogger.
View this post on InstagramA post shared by ｄａｖｉｄ 🌸 ｓｔｅｒｎｂｅｒｇ (@ultraviolentmakeup) on
View this post on InstagramA post shared by ｄａｖｉｄ 🌸 ｓｔｅｒｎｂｅｒｇ (@ultraviolentmakeup) on
21 year-old David experiments with wild colors and designs which might spur your imagination, too.
View this post on InstagramA post shared by patrickstarrr (@patrickstarrr) on
View this post on InstagramA post shared by patrickstarrr (@patrickstarrr) on
Demi-God Patrick Starrr is a long time beauty blogger you won't regret following.
We think Sebastian is going to make a big name for himself with his soft makeup looks and amazing techniques.
Besides he fabulous makeup look, Bretmen offers comedy and truth to his 8.7 million followers.
View this post on InstagramMakeup post from last night, starting to love a glossy lip, whos with me?❣️🌙
A post shared by Reuben de Maid (@reubendemaid) on
View this post on InstagramMakeup post from last night, starting to love a glossy lip, whos with me?❣️🌙
A post shared by Reuben de Maid (@reubendemaid) on
The youngest of them all, at 12 years-old, Reuben made his world-wide beauty debut on the Ellen Show.
View this post on InstagramA post shared by 🌙Manny Gutierrez (@mannymua733) on
View this post on InstagramA post shared by 🌙Manny Gutierrez (@mannymua733) on
Last but not least, Manny Mua, who gives amazing insight for beauty and personal expression.
