Exclusive: How to Recreate Lilly Pulitzer’s 1960s-Inspired Resort Beauty Look

Victoria Moorhouse


Since Target’s Lilly Pulitzer collection hit shelves—and sold out in under an hour—it’s safe to say we’ve had the bright and colorful brand favored by the Palm Beach crew on the brain. And while we might not have shelled out hundreds of dollars to score a piece from the covered collection on eBay, we can take solace in the fact that getting a Lilly-approved beauty look is way easier than getting your hands on the line (and more economical.)

We got an exclusive peek at the makeup test for the brand’s first-ever Resort presentation—which is being held Thursday, June 11 in New York—and while we’ll admit we half-expected a bold pink lip and maybe a French manicure, what we found was way cooler. Models will be debuting a glamorous graphic cat-eye, paired with lots of voluminous mascara-enhanced lashes, a rosy cheek, and glossy, subtly iridescent lips, all of which fit perfectly with the 1960s vibe of the collection.

“The makeup is all about a great cat-eye and lots of lashes. It’s very classic—a little ’60s,” explains head makeup artist for Stila Cosmetics, Sarah Lucero. “It’s very classic. You can mix any of [the brand’s] prints, and the makeup works. It’s very girly.”

To prep, Sarah started off by applying a primer and liquid foundation to the models skin, just to even out the complexion. Next, she used a new Stila complexion perfector that gives skin a matte finish and also blurs the appearance of pores (we’ll take it!). The product has a cool putty feel, and blends seamlessly, acting as a setting powder. Next, she went for a slightly metallic eyeshadow in “Kitten”—Stila’s cult classic—on models’ naked lids to reflect light, to complement the clothing, and to give a little shine—the good kind.


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The cat-eye was created with a gel-liquid liner combo—but before you go drawing on that line, Sarah has a little tip that’ll help you perfect it: “I do like to put one coat of mascara on before I do the cat-eye. That’ll help me always guide the span of the model’s eye. So if you’re not sure, just do one quick coat of black [mascara],” she says.

After curling lashes and applying mascara, Sarah started creating the angled cat-eye wing with black Stila gel smudge pot liner, and continuing to trace the entire lash line. To give the cat-eye more intensity, she layered Stila’s Stay All Day Waterproof Liquid Eyeliner on top. Next, she applied false lashes and coated them with another layer of mascara.

On apples of the cheeks, she used her fingers to softly apply a complimentary shade from the Stila Field of Florals Convertible Color Dual Lip and Cheek Palette, topped with the dewy Aqua Glow Waterproof Blush. She used the same color from the palette on the bridge of the models to connect the color, as well as on her lips. Finishing the entire look, Sarah used a lip glaze, added definition and pigment to the brows with the Stay All Day Waterproof Brow Color, and a bit of foundation to touch up any imperfections.

The nail look—created by Essie manicurist, Julie Kandelec—wasn’t as intensive, and didn’t have anything to do with Lilly Pulitzer’s bold signature prints. “There’s so much print in color in the collection, so we really wanted a minimal surprise,” she said. “A nude but with some sparkle, still. We’re doing an opaque blush nude, [essie’s Topless and Barefoot], so it has a little bit of a pink undertone.” That sparkle by way of a gradient of glitter with Essie’s Rock at the Top.

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And there you have it—a way to wear Lilly even when you’re not into look-at-me patterns or, you know, an eBay bidding war.