It’s finally happened. After teasing us with a cryptic #KylieLipKit instagram a couple of weeks ago, we have our first sneak peek at Kylie Jenner’s line of lip colors. Here’s what we know so far:
The shades are ’90s-inspired browns and neutral pinks. From this photo, it looks like there will be between four and six colors.
Based on her teaser #KylieLipKit photo, we suspect these will have a matte finish, as the youngest Jenner typically prefers with her lip looks. Liquid matte lipsticks are a serious fall trend, so she’s right on track there.
We also suspect that the shade she’s wearing in that teaser photo is the third from the left in the product shot above. Who doesn’t love a good oxblood brown lipstick for fall?
We’re also predicting Kylie is going to be launching her own independent line, rather than simply collaborating with another brand on a lipstick line. Here’s why: first, unless she’s working with Chanel, no cosmetics company would be happy about her including another brand’s packaging in the inaugural, high profile photo of their products. For another, the clear, twisty packaging reminds us an awful lot of indie brand Lime Crime’s Carousel lip glosses—which makes us think they may be using the same factory to package their products.
So there you have it: Kylie is following in her older sisters’ footsteps and building herself an empire. And honestly, if this girl knows anything, it’s makeup—consider our interest officially piqued.