How It Works: Joico’s Hair Shake Liquid-to-Powder Finishing Texturizer

Victoria Moorhouse

joico hair shake How It Works: Joicos Hair Shake Liquid to Powder Finishing Texturizer

You know how you see the “bestsellers” and “most popular” products in beauty stores, so you of course scoop them up, but then you realize you have no idea how to work them? In “How It Works,” we’re going to explain to you exactly how to get the best use out of your products, whether they are cult classics or hot off the conveyer belt must-haves. We’ll teach you the basics, as well as a few industry expert tips to make sure you’re getting the most out of everything you buy.

With texture available in a bottle, now you have plenty a reason to put down the heat tools. Curls, or at least deconstructed ones, are only a few minutes away. Getting volume and texture, however, might require you to rev up the blow-dryer. Salt sprays and regular texture sprays really only concentrate on tousling waves, or making them more defined, so giving locks noticeable volume usually requires either a lot of that product, the addition of another, or several hair flips.

We don’t know about you, but we’re kind of sick of emptying out our favorite beachy bottles for added hair height. Utilizing a liquid-to-powder formula that switches into a mist when you shake it (we’re not going to lie—it kind of sounds like spray paint) hair care brand Joico recently developed a product that simultaneously adds texture that doesn’t dry up or tangle your hair while enhancing the proportion of your locks. The whole liquid-to-powder turned mist thing sounds like a lot of variables (and physical states), but it works, so we’re breaking down how it works, below.

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Product Perks:

  • Because the powder formula is spread out in your hair via a mist (that transformation happens when you shake the bottle), you don’t have to worry about any white residue coating your hair. That powder mist is what ends up making your hair hold texture and volume.
  • The formula is fairly flexible and really soft, allowing you to keep spraying it on, building it for a bigger and bigger hair look. In the end, you’ll look like you have a fuller head of hair.
  • It’s made with clay to absorb oils, acting almost, sort of, like a dry shampoo. And because it’s not a heavy product, you can spray it at your roots without it collecting on your scalp.
  • It’s meant to be used on dry hair, really allowing you to change your hairstyle in a pinch if you don’t have time to wash and reset.
  • Enhanced with a special peptide complex, it helps repair damaged hair in the styling process.

How It Works:
As the name suggests, you got to give this bottle a good shake before spraying it on. That activates the formula, turning it into the physical state it should be to work its magic on your hair. Spray it to your liking on your dry hair, whether you just finished blow-drying or when you want to add texture. Lightly run your hands through your hair, scrunching and finger combing to work up the texture. It’ll look just like you used a beach spray. You can repeat those steps over and over again to increase the volume—your hair shouldn’t feel dirty or lathered with product at all.

Where to Buy: Joico Hair Shake Finishing Texturizer Spray, $18,

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