What do Selena Gomez, Rihanna, Jennifer Lopez and Becky G all have in common? They all launched makeup and/or skincare companies! Jennifer Aniston is next with her LolaVie beauty brand. The Morning Show actor is already the chief creative officer at Vital Proteins and has long been the face of Aveeno. So, this isn’t her first time getting into the beauty and/or wellness industry.
Back in 2010, Aniston actually released a perfume called LolaVie, but changed it to Jennifer Aniston “It turned out as we were getting close to the launch, there was something out there that was very similar and it was just going to get very confusing in the marketplace,” she told Reuters Television back in 2010. When speaking to WWD at the same event, she declined to explain what the name means to her, saying, “It’s a long story and honestly it’s too personal to tell, but it has a special significance.”
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This new brand will seemingly have a little bit of everything. She filed a trademark for body care, deodorant, skincare, haircare, soaps, nail care and candles. First up though, is a haircare line — and one product to start. The Glossing Detangler is made with 99 percent naturally derived ingredients to help detangle hair, prime with a thermal shield, enhance shine with lemon extract, smooth with a superfruit complex and vegetable ceramides, and protect against damage with chia seeds.
All formulas are made without silicones, parabens, sulfates (SLS/SLES), phthalates, gluten and preservatives. They’re also vegan and cruelty-free.
The Glossing Detangler is for all hair types and can be used on wet or towel-dried hair. You can also add a little to dry hair for hydration and flyaway control. LolaVie Glossing Detangler retails for $25 and is available starting September 8 at LolaVie.com.