It seems like celebrity hairstylist Jen Atkin, the go-to for any and all Kardashians, along with Chrissy Teigen and the Hadid sisters, is aiming to become as ubiquitous a name as her very famous clients. Earlier this month, she launched a complete hair-care and styling line called OUAI, which has quickly become a Sephora best seller and beauty editor favorite. Now she’s just announced that she’s releasing her first extensions collection with a little help from Beauty Works Online. Conquering the world of hair, one Kardashian-approved step at a time.
Jen shared on Instagram yesterday that there will be 20 colors in the collection, and she pointed out that five of them even come complete with the DGAF grown-out “roots” look that’s so desirable right now. (We’re very thankful for that.) All of the Remy real-hair extensions ring in at less than $400, which may seem steep if you’ve never had them before, but believe us—that’s affordable.
You can pre-order all the options, ranging in color from a glossy black to platinum without the insane commitment, now, and they’ll be shipped out later this week. You can choose from tape-ins, clip-ins, and sew-ins, if you’re feeling ambitious; these extensions are meant for at-home application. However, Jen also revealed that she’s launching a professional collection for salons and stylists in April. Extensions for all! But be forewarned: The extensions are selling out fast, so pick ’em up now, if that’s what your little heart desires.