January Jones’ Versace Deal

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Photo: © Venturelli/WireImage

January Jones is the new face of Versace.

The Mad Men actress will front the Italian fashion house’s spring campaign next year with images shot by legendary photographer Mario Testino.

January has become a huge hit in the fashion world since taking on the role of Betty Draper in Mad Men and recently spoke out about how proud she is to be involved in a show that celebrates curvy women.

She said, “I think women have become a little more rigid or hard and I don’t think it’s because of men–it’s because women have become more masculine or we’ve forced ourselves to become more masculine. What’s in fashion now is very thin and hard.”

“I think what’s great about the show is that, just in terms of fashion, it has helped bring a certain silhouette back. That womanly, cinched waist…As much as I hate getting into my girdle every day for the show, it’s brought that beautiful line back. You think of a lady when you see it. You don’t have to give up your femininity to be a powerful woman.”

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