Updated on September 12, 2019 at 12:30 PM EST:
Wet n Wild issued the following statement to Stylecaster:
“We are the brand known to deliver makeup for everyone—and we are proud of that. Throughout our 40 years in business, wet n wild has always been the go-to beauty brand offering bright, bold, beautiful colors at an entry price point and one of the first brands to introduce the idea of palettes in the early ’80s. The 40 Palette is part of a series of limited-edition items featuring iconic wet n wild colors—that have been a mainstay to the brand—to celebrate our 40th anniversary. Due to the overwhelming interest and response from our fans on social media and our loyal customers, we have decided to move the launch date earlier.”
Original story published on September 9, 2019 at 7:15PM EST:
While controversy in the beauty community isn’t new, most of the time it’s been between beauty bloggers themselves. But this time, it’s a YouTuber and a brand. We’re talking about James Charles and Wet n Wild and the eyeshadow palette drama that took over social media this weekend—in the beauty world, at least. It all started when Wet n Wild showed off its 40 Palette, an upcoming fall launch, on Twitter. It was available for pre-sale at RuPaul’s DragCon in New York City. Charles spotted the palette and quote tweeted the tease, writing: “That’s crazy… your ‘NEW’ palette looks extremely similar.”
He’s talking about the similarities between his 39-shade Morphe palette that was released last November and this Wet n Wild one. Each has a rainbow of colors and circle eyeshadow pans. Charles goes on to say he’s not claiming to be the only one who can do a colorful palette. He tweeted: “There are only so many colors you can put into an eyeshadow palette & I’m not claiming to ‘own’ specific colors. BUT when you copy the exact shades & layout from my palette without even TRYING to hide it…?
We’re assuming what he’s talking about when he says the brand is “not trying to hide it” is a tweet from Wet n Wild replying to a fan accusing the brand of copying Charles’ Morphe palette. “We certainly didn’t copy the price :),” the Tweet reads.
The Morphe palette retails for $39, while Wet n Wild tweeted its would be priced between $25 and $29.
We’ve reached out to both James Charles and Wet n Wild for comment.