Hyaluronic Acid Now Has a Competitor for “Most Moisturizing”

Rachel Krause


Hyaluronic acid has been a thing in skin care for years, and at this point it’s practically ubiquitous. Frankly, nothing bad can be said about the stuff: It may have acid in the name, but it’s an incredibly soothing, hydrating substance that occurs naturally in the human body. It serves a few purposes, but overall it has become known as the miracle cure for locking moisture into your skin—a skin-plumping humectant.

That means that hyaluronic acid is a cure-all for encouraging better collagen and elastin production, keeping you looking younger and more fresh-faced, even if you don’t necessarily need antiaging ingredients quite yet. Because it’s already in your body, there’s little to no possibility of sensitivity or reaction, which is decidedly not the case with the vast majority of intensive antiaging formulas. It strengthens the skin’s barrier, it’s wonderfully lightweight for oily skin, and it’s so innocuous you can even use it while pregnant or breastfeeding. It is the holy grail of skin care.

But one upstart company is claiming that it has found a better version of hyaluronic acid—and a better way to use it. Cue mic drop. The company is Deciem, and it’s calling itself the “abnormal beauty company.” The brand has named its new formula Hylamide, and the idea is that the hyaluronic acid found naturally within the body, which is the kind used in most skin care, is too large a molecule to penetrate the skin most effectively. Deciem has refined hyaluronic acid into a smaller molecule, calling it a Low-Molecular HA Booster ($20). This uses five forms of HA that will help to penetrate the skin at different depths, rather than just sitting on top. It’s also significantly more affordable than other, similar products we’ve tried.

We’ve got a lot of questions and very few answers (the Hylamide website is mystifying), but it’s safe to say that the gauntlet has been thrown. We won’t be so quick to abandon our beloved HA formulation as it stands, but we’re unequivocally down to give this newcomer the old college try—we have to know if it’s really going to blow our favorites out of the water.

Plus, we’re hoping this opens the door to various other advancements in hyaluronic acid—miracle cures for aging, anyone?

MORE: The Deal on Hyaluronic Acid and What It Does for Your Skin