Brow Gel: The Can’t-Skip Step for Perfect Eyebrows

Victoria Moorhouse
eyebrow gel tips

Photo: ImaxTree

Most eyebrow products are relatively user-friendly. There’s really only one spot to apply them, and they usually resemble a pencil. Draw on the faux hairs, brush through, and call it a day. But what about products like eyebrow gels? It’s a weird concept–you know, tamping down the hair above your eyes—but they have a genius purpose and can get you once step closer to eyebrow perfection.

Just like you use hairspray to set your hair, eyebrow gel is used to secure your brows in place, says Maribeth Madron, the global eyebrow expert for Maybelline New York. Typically, eyebrow gels are clear, tend to look like tubes of mascara, and they’re the final step in creating your brow look. NYX Control Freak Eyebrow Gel ($6, and Anastasia Beverly Hills Clear Brow Gel ($22, are two examples that follow this function.

You put them on top of a brow that’s been filled in with a pencil. But if you don’t need to fill in any sparse spots (lucky you), it’s really the only thing you need to finish your brows, explains Madron.

But then there’s also tinted eyebrow gels. “If your brows are fine, light or grey, tinted gel is the best for you,” says Madron. “Clear gel can be used by everyone and will add a youthful sheen as well as hold.”

Tinted eyebrow gels help bulk up your brows with pigment, create a natural look, and keep your brows in place. Madron points to Maybelline Brow Drama Brow Mascara ($7,, which she notes is great for “covering gray hairs or bulking up fine eyebrows.” This specific product comes in a variety of shades to match your hair, including a clear version—and there are brilliant products at every single price point, so your wallet can breathe a sigh of relief.

But gels shouldn’t go on-top of all the eyebrow products out there. If you’re already using a tinted gel, there’s no need for a clear one. In addition, skip this step if you apply cream-based brow products. “Creams or pomades are usually best on their own—without brow gel—because those formulas can rub off during gel application,” she notes. It’s a pretty useful tool if you loved uniformed brows, and considering it takes a whole 30 seconds to apply, it won’t add on any time to your morning routine.

Simple and high-impact? That’s the kind of product we love!

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