Never before (well, apart from the ’90s) has a hair flip been that intentional. You do it throughout the day—your center part probably becomes that of a hair flip by that second coffee at 3 p.m—and it just so happens it’s one of the most effortless and flattering hairstyles that’s gaining some “of the moment” status showing up on celebrities to top bloggers, as documented below, from Zanita Whittington (can you say hair crush?) to girl’s girl Jamie Chung.
After the early 2000s of super straight stresses and strictly center parts, among spaghetti strap highlights and frosted tips, we’ve realized it’s time for a style that utilizes natural texture and lots of volume. The hair flip does just that.
“The deep-part hair flip is a big part of the retro modern day girl! The look is laid back but sexy at the same time,” explains Elie Camoro, Creative Stylist at Fekkai 5th Avenue when speaking of the look.
To give you a play-by-play of the look—one that that doesn’t consist of rewinding ‘Clueless’ to catch every single time Cher runs her hands through her hair—we caught up with Elie who gave us the tips needed to get that flip.
Off the bat, this will probably be the least “effortless” part about creating a ’90s hair flip. You’re going to want to transform any straight or super curly tresses into waves or a least something with a little bend. “It only truly works with wavy hair. Waves give it the perfect amount of volume,” explains Elie.
Wash With a Volumizing Shampoo and Conditioner, But Not Often
Keep your washes down to a minimum, especially if you plan on wearing this often. Since this style is all about texture and movement, you’ll want to make sure you’re not stripping your hair of oils. Elie recommends washing every 2 to 3 days. When you do decide to give your locks a scrub, you’ll want to find a formula that boosts volume and overall body. “I love Fekkai Full Blown Volume Shampoo and Full Blown Volume Foam Conditioner in the shower for extra body, and styling with Full Blown Volume Lightweight Styling Whip for lift at the roots without weighing hair down,” says Elie.
Grab the Blow-Dryer and Texture Spray
If you’re really wanting to get an “undone” vibe, use a beachy spray or something that brings texture and apply it to your hair when its wet. Elie suggests Fekkai Soleil Beach Waves Tousling Spray, which won’t give hair a crunchy feeling, but you can also utilize your favorite flexible beach spray or styling serum. The next step is to flip your head over and blow-dry your hair at the roots, setting the tool on a low speed and medium heat. Remember not to brush through your hair as your blow-drying, as you don’t want to temporarily straighten your locks unintentionally.
Figure Out Your Part
How you part your hair is up to you, but we’ve found in our own experiences that 90s hair flips work the best when you part it to the opposite side it naturally falls. From there, even without product, you’re creating a lift at your roots—almost like a cowlick.
Of course, Elie tells us that you can part your hair on either side—there’s no set direction–but there is a way to determine how the depth of the part will look on you. “If you have a wide face with strong cheekbones, use the end of your eye for the part. For a smaller face, use the middle of the eye,” says Elie.
Make It Last
By utilizing dry shampoo, Elie explains that you can not only make this look last a few days, but also continue to give it more of a piece-y, lived-in look. We’ve long used dry shampoo as a texturizing product, as it gives the hair grip and even helps separate strands from one another. If you are spraying it into the hair shaft, make sure to tousle your hair with your fingers or gently scrunch the hair to work in the product and blend in any of the powdery residue that may be left over.
“On day 2 or 3, spray at the roots to absorb and add lost volume. I love Fekkai Blowout Refresher Dry Shampoo—it’s the perfect touch-up,” says Elie.
When one part starts to fall flat, flip it to the other side to instantly regain volume without washing and blow-drying your hair.