If you’re a beauty girl at heart, hearing of newly-launched brands is always celebration-worthy. And as we enter the New Year, prepare to see new brands popping up left and right, especially in the coming months. For K-beauty enthusiasts, 2019 is looking especially bright now that Glow Recipe is launching a budget-friendly sister brand, Sweet Chef, at Target in just a few weeks.
Like it’s more luxurious counterpart, Sweet Chef will feature products chock-full of vitamins from superfoods that we eat like kale, ginger and beets. When it comes to K-Beauty, you know it’s all about nourishing ingredients in highly effective formulas. And let’s not forget the adorable packaging, too.
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We are so excited to introduce our new line, Sweet Chef! Formulated with skin-loving vitamins and vegetables, you can mix and match each serum and sheet mask to satisfy your skin’s cravings. ❤️ Beet + Vitamin A Serum Shot refines pores and smooths rough skin 💚 Kale + Vitamin B Serum Shot hydrates and soothes dry skin 💛 Ginger + Vitamin C Serum Shot brightens dark spots and works to even skin tone 💖 Each sheet mask is also selfie-approved with cute phrases and illustrations It officially drops on 1/16, but you can get it now through Sunday during our exclusive pre-sale. We’re also offering all 3 serum shots in a Pink Mesh Zip (worth $72) for just $48! #sweetchef #glowrecipe #kbeauty #ab #asianbeauty #koreanbeauty #skincare #beauty #glowingskin #kbeautyroutine #ilovebeauty #beautyaddict #bblogger
Glow Recipe founders, Sarah Lee and Christine Chang, have proven themselves notable in the K-beauty world so we know this new line is worth the hype. Let’s not forget the Glow Recipe Watermelon Sleeping Mask that racked up a whopping 5,000 person waiting list. Lee and Chang believe infusing the benefits of these healthy ingredients in skincare equals a radiant, glowing and healthy complexion and this new collection follows suit.
The new line will feature three collections including Ginger + Vitamin C, Beet + Vitamin A and Kale + Vitamin B to tackle three major skin concerns. Within each collection, Sweet Chef will feature a serum shot and a sheet mask in the cutest packaging ever.
The Sweet Chef Line is scheduled to hit Glow Recipe’s website on Jan. 16 and products are available for pre-order now. If we are looking at history of sales, we recommend jumping on that right away. If you prefer to shop in-store, the affordable K-Beauty line will be available in Target stores starting Jan 27. The serum shots are expected to sale for $19.99 retail and the coordinating masks for $3.50 so you can grab the skin care duo for under $25.
Obsessed with the collection already? Here’s a deeper dive into some of the products and how they work.
Ginger + Vitamin C Serum Shot
Diminish those stubborn dark spots with a burst of ginger and Vitamin C.
$19.99 at Glow Recipe
Beet + Vitamin A Fresh Pressed Sheet Mask
If texture is your concern, this antioxidant-rich mask will help smooth your complexion. From minimizing pores to smoothing out rough textures, this mask does the trick in minutes.
$3.50 at Glow Recipe
Kale + Vitamin B Serum Shot
If you believe a kale salad a day keeps the doctor away, you’ll love this serum. It keeps dry skin at bay, nourishes skin and locks in moisture thanks for kale and Vitamin B.
$19.99 at Glow Recipe