Glossier’s First Crowd-Sourced Product—Milky Jelly Cleanser—Is Here

Kristen Bateman
Glossier milky jelly cleanser

Photo courtesy of Glossier

If you’re a fan of cool-girl skin-care line Glossier, you’ve probably seen the hype on Instagram and on its founding blog, Into the Gloss, leading up to the latest product launch: the Milky Jelly Cleanser.

It’s the line’s first face wash, and also its first crowd-sourced product, born from an Into the Gloss post from January 2015 in which founder Emily Weiss posed the question, “What’s Your Dream Cleanser?” More than 378 comments were left by users requesting everything from seaweed extract to balmlike textures, which the Glossier team used as feedback to formulate the product.

To be completely honest, I was slightly late to join the Glossier fan club. When the Phase 1 set launched last year (a cult-favorite kit packed with the label’s four hero products: Soothing Face Mist, Priming Moisturizer, Balm Dotcom, and Perfecting Skin Tint), I missed out, getting involved only later when the brand introduced its face masks, then the buzzy Boy Brow; and I was instantly hooked. Singing the #boybrow praises in every conversation IRL and on Insta, I even got my boyfriend to modify his skin-care routine to include some of the masks. So when I heard Glossier was launching its first facial cleanser, I knew I had to try it.

So, how does the dream cleanser stack up? Firstly, the bottle comes with a travel-friendly pump that’s just the right size, with Glossier-pink text. Though they’re calling it fragrance-free, I detected a slight inoffensive scent, since soothing rose water is one of the ingredients, along with Aquaxyl, which prevents dehydration; Pro-Vitamin B5, a natural moisturizer; and Glyceryl Cocoate, a powerful dirt dissolver.

I used the cleanser after a long day and my face instantly felt fresher and softer. But what I found most surprising was the cleanser’s incredible ability to remove my waterproof mascara–something I hadn’t had luck with when it comes to other cleansers. I love a two-in-one product, and I was thrilled that my eye area didn’t feel dry or irritated afterward. In fact, my undereye area felt more moisturized without the greasy residue many oil-based makeup removers leave behind. I typically use Bioderma to remove my eye makeup, and if it gets in my eye it definitely burns. No stinging here!

glossier milky jelly cleanser

Photo courtesy of Glossier

The texture of the cleanser is truly unlike any others I’ve tried. It’s a soft, gel-like formula that feels amazing—like a high-end serum—when applied. For someone with extremely sensitive skin, it’s the best of both worlds—all the cleanliness without the harsh chemicals. The formula is hypoallergenic and free of parabens, soap, and sulfates.

Luckily, word on the street is that the Glossier skin-care family will continue to grow this year.

Milky Jelly Cleanser, $18, is available on now.