The Plumping, Priming Lip Treatment You Never Knew You Needed

Rachel Krause


The last time I used a lip plumper was probably around 2005, when I was a maladjusted high school freshman deeply dissatisfied with the proportions of my face. I am happy to report that over the past 10 or so years, I’ve become a lot more comfortable with my features, which means that I’ve since ditched the “lip injection” lip mask. (This was a thing.)

I may associate lip plumpers with my insecure early-aught years, but they’re back in a big way, all thanks to Kylie Jenner and her ever-expanding mouth region. That said, it wasn’t the plumping factor of GLAMGLOW Plumprageous Matte Lip Treatment ($24) that initially appealed to me. A layer of the brand-new priming product creates the perfect well-hydrated matte canvas to wear under lip color to make it go on smoother and last longer, which is pretty ingenious.

As any lipstick disciple knows, matte formulas have a tendency to tug at lips and turn even minimal dryness or flaking into a straight-up Issue. Lip liner might make things a little easier, but who, aside from Kylie, really has the time?

glamglow plumprageous matte The Plumping, Priming Lip Treatment You Never Knew You NeededI’m here for the priming capabilities, and they’re everything I wanted them to be: The weightless matte finish really makes it novel because, unlike a layer of balm, it doesn’t run the risk of turning matte color slick and shiny. But about that plumping—GlamGlow’s not kidding when it say it’s both intense and long-lasting, thanks to a botanical-based blend of spearmint oil and capsaicin. The feeling is not unpleasant, but you can really feel it for hours, and the fuller look lasts even after the tingling has died down. It works. It works well.

You won’t achieve full-on Angelina Jolie status—that’s what injectables are for—but if a slightly enhanced plumping effect is what you’re after, this will do the trick and then some. You can wear it alone for a naturally full look, as well as under lipstick to make your favorite formulas even better. I may be long over my appearance hang-ups, but that does not mean I’m averse to the instantly sexed-up appeal slightly swollen lips impart. What would Freud have to say about that?