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This story appears in STYLECASTER’s Activism Issue, starring Jurnee Smollett. Click here for more.
Ready, set…exhale. Though Black Friday and Cyber Monday have yet to arrive, I’m determined to get through it all in one piece. In other words, I want to avoid throwing all caution to the wind because the last thing I need this holiday season is a negative balance. It’s never too early to start manifesting luck, and markdowns, right? Gifting is a top priority—specifically for the black women in my life—and this year, I want to invest in Black-owned beauty brands and more that are made for and by us. Sure, our spending power is undoubtedly the strongest, but if “Black girl magic” is real, perhaps the presents we get this year should celebrate that undisputed and widespread fact.
And what better way to up the ante than by supporting small businesses made for and by women of color? We love shopping for more established brands in both beauty (SheaMoisture, Carol’s Daughter) and fashion (Pyer Moss, Omondi). At the same time, they are others who have been around just as long, but are overlooked, as well as newbies who are worth the hype. Whichever direction you choose, there are plenty of unique and creative finds waiting.
With that being said, if your goal is to steer clear of those routinely boring gift ideas, consider adding any of these melanin-powered finds to your shopping list. From a reimagined Daria pin to a handmade Assata Shakur-inspired journal, the options are affordable and just waiting to be Instagrammed. In the immortal words of Congresswoman Maxine Waters, reclaim your time, ahead.
Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.
Glow by Daye Deep Conditioning Thermal Cap
I routinely recommend this flaxseed-infused cap to friends who don’t have the patience for a blowdryer attachment.
The Urban Turbanista Head Wrap
My work-from-home uniform includes this headwrap made with stretchy, yet resilient material that’s easy to manipulate into a myriad of shapes. Gift this to the friend with zero patience for protective styling.
Boutique de Bandeaux Headband
These adorable accessories were made with voluminous curls in mind.
Don’t Sleep Interiors Nina Simone Pillow
The dose of black girl magic your living room needs.
Uoma Beauty BROW-FRO
The world’s first “Afropolitan” brand is one of our current favorite and the latest drop includes this cleverly-named brow tool, complete with a shaping pencil, highlighter and spoolie brush.
Beauty Bakerie ‘Versailles’ Lip Whip
This is the best-selling shade from the cruelty-free (and black-owned) brand’s crazy popular Lip Whip collection.
Glo Through It Candles
Match your scent to your mood with any of these thoughtfully named candles hand-poured and handmade in Virginia.
Melanin Haircare Multi-Use Softening Leave-In Conditioner
YouTube-obsessed naturalistas regard anything Whitney White (aka Naptural85) says to be haircare gospel. And as someone who regularly consults her channel for advice, I can confirm her tips and tricks actually work. Melanin Haircare is her latest venture and multiple friends of mine swear by this leave-in for daily use.
Elevate People Bucket Bag Tote
This gorgeous, handcrafted bag is just one of many products you’ll find on the Black-owned Sustainable Home Goods website, which carries handmade products from around the world.
The Emmy Earrings
This Black-owned Etsy shop has become known for its beautiful statement-making earrings, and they even offer masks now too.
Cocotique Beauty Box
A monthly box of curated black-girl-approved products for hair and skin.
Goodnight Darling Co. Starter Set
Upgrade your self-care sesh with this black-owned bundle.
Kashmir.VIII ‘You Can’t Hang’ Clutch
If you’re obsessed with Poetic Justice (and Regina King) as much as us, this clutch is a must-have.
This classic hair accessory is lined with a removable stretch silk charmeuse that won’t leave you with frizzy strands.
Gold Label Cosmetics ‘Dark Children’ Lipstick
The gold standard for richly pigmented, longwear lip color.
Rachel Stewart Najee Earrings
Don’t sleep on this brand’s beautiful jewelry. We can’t keep our eyes off these earrings.
Tees in the Trap Maxine Waters Pin
Reclaim. Your. Time.
Nubian Skin Gift Cards
Nude lingerie that actually matches a variety of brown skin tones.
Tatiana Camice ‘Marigold’ Print
Nothing but beautiful Black women to be found on these art pieces.
Juvia’s Place The Zulu Palette
You’ll fall in love with these vibrant shades and the pretty packaging they come in.