Exclusive: Behind the Scenes of the New Chloe Ad Campaign

Rachel Adler

Imogen Poots and Camille Rowe Pourcheresse are the 21-year-old beauties that were signed as the new faces of Chloe’s fragrance campaign for 2011, capturing the free spirit of the iconic scent.

Poots, known for her roles in V for Vendetta, 28 Weeks Later and Solitary Man is one of England’s top young actresses. Pourcheresse is a French model who has already been shot by Karl Lagerfeld, Bruce Weber, Paolo Roversi and Jean Baptiste Mondino. The duo were captured by famed photographers Inez Van Lamsweerde and Vinoodh Maradin for the campaign, and we’ll be featuring some behind the scenes “webisodes” of the chic pair leading up to the launch, spilling their beauty must haves, favorite scent memories and the like.

In the video above, Poots and Pourcheresse share what the Chloe fragrance reminds them of–bringing them back a whole four years or so to the age of 17!

And don’t worry, we’re not letting you leave this article empty handed. Leave a comment below telling us about your first/most significant fragrance memory for a chance to win Chloe Body Creme and Perfumed Shower Gel!

You have from right now until Thursday, July 21st at 5pm EST to enter. Good luck!

*Winners must be 18 or older and a resident of the U.S. The winner will be randomly selected July 21st at 6pm EST and will be notified by email July 22nd.

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