Finally, We Can All Smell Just Like Rihanna

Elizabeth Denton
Finally, We Can All Smell Just Like Rihanna
Photo: Fenty.

After weeks of teasing us, Rihanna has finally revealed her big secret: Fenty perfume is coming. Or Fenty Parfum, I should say since it’s a unisex fragrance. That’s something I’m sure is important to Rihanna and she’s always championed all genders looking and feeling great in her products. Let’s look at what Ri herself announced.

“An intimate unisex fragrance that is everything you feel, everything you are, and everything you want to be,” the Fenty Beauty Instagram account posted today. Fenty Parfum drops August 10 on the Fenty Beauty website. Fenty Eau de Parfum is spicy and sweet, and inspired by the memories and places that Rihanna cherishes from throughout her life, including Bridgetown, Barbados; Grasse, France; and NYC.

In fact, she went to Grasse with LVMH Master Perfumer Jacques Cavallier Belletrud to create Fenty Eau de Parfum. They combined magnolia and musk with tangerine, blueberry and hints of Bulgarian rose absolute, geranium and patchouli. The result is sexy and flirty — just like Ri herself.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

fenty perfume


“Going to Grasse felt like going into another world, or realm, altogether,” she said in a statement. “I remember waking up, getting ready, getting on the plane, landing, and walking straight to the garden. Right away, you could feel the history in the garden. You’re walking through it, you can smell everything. It’s just an experience from the moment you arrive.”

If you cannot wait until August 10, or if you’re just not sure about buying before you smell it, well, you’re in luck. You can get a free sample with every $40+ order now until August 8 using code “FENTY” at checkout. It’s pretty easy to spend that much on Fenty Beauty products. May I recommend my new favorite Gloss Bomb Heat to start? I’m also loving Eaze Drop Blurring Skin Tint ($29.50 at Fenty Beauty) for those no-makeup makeup days.

Rihanna herself announced the new fragrance on Instagram with a gorgeous campaign photo.

“Whatever this sideburn bang situation is kinda cute,” commented artist Farren Jean Andrèa and we couldn’t agree more. This new cut/style is extremely cute on her. Everyone else is saying how ready they are to try the scent and how they love that she’s basically taking over the world. “Of course it is 😍😍😍 I wouldn’t be surprised if you said a #FENTYSPACESHIP was coming 😘😘,” wrote Coco and Breezy. It’s true. What can’t Rihanna do?!

STYLECASTER | Ashley Benson Interview