24 Underrated Reasons to Finally Clean Up Your Beauty Routine

24 Underrated Reasons to Finally Clean Up Your Beauty Routine
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Photo: Allison Kahler/STYLECASTER.

Many of us routinely acknowledge Earth Day, but we rarely celebrate it with meaningful action. The sad but true reality is that most of us (okay, me) aren’t practicing the simplest of eco-conscious habits, like recycling the plastic bottles inside our homes. That’s why one of the best (and most effortless) benefits to supporting an eco-conscious beauty brand is with the help of our purchases, they can do things like amplify environmental causes and house their products in biodegradable packaging.

At the same time, the biggest challenge facing these brands is learning to convey why these products are worth the investment in the first place. But one thing is for sure: In 2019, with the onslaught of global warming, growing pollution, and other global crises, we’re finally paying attention.

“There are so many advantages to using natural ingredients to create clean, safe products,” says Alima Pure founder Kate O’Brien. “Alima Pure was founded over 10 years ago, and we are just now starting to see a shift in the industry. The standard has been raised, and there’s now an emphasis on the need for both corporations and consumers to make environmentally conscious choices. A new challenge likely to face the industry is the breadth of choices within the eco beauty sphere.”

There’s no better time than today to refamiliarize yourself with a slew of underrated products that fit under the eco-conscious label. Whether these brands make their products with naturally derived ingredients or they donate part of their proceeds to environmental organizations, the gamut is wide enough for everyone to find something they’ll like … and feel good using.

pai rosehip cleansing oil 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Pai Skincare.

Pai Light Work Rosehip Cleansing Oil

This brand new makeup remover not only feels like a dream when lathered onto the skin; the entire brand is also cruelty-free, certified organic and vegan.

$56 at Pai Skincare

earth day ogee oil 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Ogee.

Ogee Sculpted Lip Oil

This is one of the few luxury skin-care brands to use exclusively naturally derived organic ingredients.

$22 at Ogee

earth day products alima 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Alima Pure.

Alima Pure Pressed Eyeshadows

This all-natural makeup brand sticks to a less-plastic-and-packaging approach by using only refillable compacts.

$26 at Alima Pure

earth day products biossance 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Biossance.

Biossance Squalane + Micronutrient Fine Mist

Every Biossance product is verified by the Environmental Working Group (EWG), free from animal testing, ingredients, or by-products and made with tree-free outer packaging, created from sugarcane paper.

$32 at Biossance

earth day products bleach london 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Bleach London.

BLEACH London Illuminati

The cardboard in this brand’s packaging is 100-percent recyclable.

$8.42 at BLEACH London

earth day products body shop 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

The Body Shop.

The Body Shop Almond Milk & Honey Bath Milk

For more than 30 years, this seasoned brand has been working with the organization Cruelty Free International to ban animal testing across the globe.

$8.70 at The Body Shop

earth day products dear dahlia 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Dear Dahlia.

Dear Dahlia Lip Paradise

This K-beauty brand prides itself on being cruelty-free and vegan.

$30 at Dear Dahlia

earth day products farmacy 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Farmacy.

Farmacy Green Clean Makeup Meltaway Cleansing Balm

According to the brand’s website, packaging is made with FSC certified paper from well-managed forests, with inks made from naturally renewable raw materials, and the jars are all recyclable.

$34 at Farmacy

earth day products inika mascara 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Inika Organic.

Inika Long Lash Vegan Mascara

This Aussie brand specializes in all-natural and organic ingredients.

$33 at Inika Organic

earth day products innisfree 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Innisfree.

Innisfree My Real Squeeze Mask

This sheet mask is biodegradable and made from 100 percent eucalyptus fibers.

$1.80 at Innisfree

earth day products kevin murphy 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Kevin Murphy.

Kevin Murphy Leave In Repair

Through an initiative with EcoHeads, this hair-care brand is offering innovative showerheads to salons, which will allow them to save up to 98 gallons of water in a single basin, and use up to 65 percent less water than regular showerheads.

Available at select hair salons

earth day products knours 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Knours.

Knours In-Bed Cleansing Wipes

This brand bears the EWG mark, meaning that its ingredients are safe for your skin.

$12 at Knours

earth day products leef 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

LEEF Organics.

Leef Organics Nooks & Crannies Soap

This all-natural cleanser is packed with plenty of botanicals, including CBD oil.

$22 at Leef Organics

earth day products loli beauty 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Loli Beauty.

LOLI Beauty Plum Elixir

This superfood-infused brand is waterless and sold in reusable glass jars in compostable packaging for zero waste. Each label also comes with an easy-to-read graph that tells you exactly where each ingredient was harvested.

$78 at LOLI Beauty

earth day products love beauty planey 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Love Beauty and Planet.

Love Beauty and Planet Tea Tree and Vetiver Body Wash

The scents in these drugstore body washes are made of ethically derived ingredients, while the packaging is made of 100-percent recyclable plastic.

$6.99 at Target

earth day products lush 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Lush Cosmetics.

Lush Ro’s Argan Body Conditioner

Besides the fact that the products are handmade and 100 percent vegan, this brand has also left an indelible mark on the world of natural skin care, thanks to its “naked packaging,” which eliminates waste once you’re finished.

$35.95 at Lush

earth day products nyakia 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Nyakio.

Nyakio Marula & Neroli Brightening Oil

The natural ingredients in this brand are sourced from all over the world; from Chinese rice powder to Indian tamanu oil.

$42 at Nyakio

earth day products phlur 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Phlur.

Phlur Hanami

In addition to the bottles being made of 20-percent recycled glass, this fragrance brand requires its partners to comply with the IUCN red list, the highest and most comprehensive standard in threatened and endangered materials.

$88 at Phlur

earth day products ren 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

REN Skincare.

REN Atlantic Kelp And Microalgae Anti-Fatigue Bath Oil

This brand, a pioneer of the clean beauty movement, recently announced its partnership with the Surfrider Foundation and a commitment to be waste-free by 2021.

$30 at REN Clean Skincare

earth day products stowaway 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Stowaway Cosmetics.

Stowaway Radiant Complexion Beauty Balm

This brand stays committed to a more eco-conscious existence by offering to recycle customer’s finished product cases.

$26 at Stowaway Cosmetics

earth day products tata harper 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Tata Harper.

Tata Harper Resurfacing Mask

All of the products made by this brand are cruelty-free and eco-certified.

$62 at Tata Harper

earth day products weleda body wash 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Weleda.

Weleda Almond Soothing Body Wash

This seasoned natural skin-care brand has a long-standing partnership with a cooperative in the Valencia region of Spain, where about 100 almond farmers work to sustainably grow almonds for their products.

$8 at Weleda

earth day products well people 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

W3LL People.

W3LL People Expressionist Liquid Eyeliner

All of these products are cruelty-free and made without harmful fillers in small batches.

$17.99 at W3LL People

earth day products yttp glow oil 1 24 Underrated Reasons to Finally Clean Up Your Beauty Routine

Youth to the People.

Youth to the People Superberry Hydrate and Glow Oil

All of this brand’s products are made in the USA and with 100-percent vegan cold-pressed ingredients.

$44 at Youth to the People

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STYLECASTER | Best Eco-Conscious Beauty Products | Dear Dahlia Lip Paradise
Dear Dahlia Lip Paradise

This K-beauty brand prides itself on being cruelty-free and vegan.

$30 at Dear Dahlia

Photo: Dear Dahlia
STYLECASTER | Best Eco-Conscious Beauty Products | Inika Long Lash Vegan Mascara
Inika Long Lash Vegan Mascara

This Aussie brand specializes in all-natural and organic ingredients.

$33 at Inika Organic

Photo: Inika Organic
STYLECASTER | Best Eco-Conscious Beauty Products | Knours In-Bed Cleansing Wipes
Knours In-Bed Cleansing Wipes

This brand bears the EWG mark, meaning that its ingredients are safe for your skin.

$12 at Knours

Photo: Knours
STYLECASTER | Best Eco-Conscious Beauty Products | Leef Organics Nooks & Crannies Soap
Leef Organics Nooks & Crannies Soap

This all-natural cleanser is packed with plenty of botanicals, including CBD oil.

$22 at Leef Organics

Photo: Leef Organics
STYLECASTER | Best Eco-Conscious Beauty Products | LOLI Beauty Plum Elixir
LOLI Beauty Plum Elixir

This superfood-infused brand is waterless and sold in reusable glass jars in compostable packaging for zero waste. Each label also comes with an easy-to-read graph that tells you exactly where each ingredient was harvested.

$78 at LOLI Beauty

Photo: LOLI Beauty
STYLECASTER | Best Eco-Conscious Beauty Products | Love Beauty and Planet Tea Tree and Vetiver Body Wash
Love Beauty and Planet Tea Tree and Vetiver Body Wash

The scents in these drugstore body washes are made of ethically derived ingredients, while the packaging is made of 100-percent recyclable plastic.

$6.99 at Target

Photo: Love Beauty and Planet
STYLECASTER | Best Eco-Conscious Beauty Products | Phlur Hanami
Phlur Hanami

In addition to the bottles being made of 20-percent recycled glass, this fragrance brand requires its partners to comply with the IUCN red list, the highest and most comprehensive standard in threatened and endangered materials.

$88 at Phlur

Photo: Phlur
STYLECASTER | Best Eco-Conscious Beauty Products | Weleda Almond Soothing Body Wash
Weleda Almond Soothing Body Wash

This seasoned natural skin-care brand has a long-standing partnership with a cooperative in the Valencia region of Spain, where about 100 almond farmers work to sustainably grow almonds for their products.

$8 at Weleda

Photo: Weleda
STYLECASTER | Best Eco-Conscious Beauty Products | Youth to the People Superberry Hydrate and Glow Oil
Youth to the People Superberry Hydrate and Glow Oil

All of this brand's products are made in the USA and with 100-percent vegan cold-pressed ingredients.

$44 at Youth to the People

Photo: Youth to the People
STYLECASTER | Best Eco-Conscious Beauty Products | Biossance Squalane + Micronutrient Fine Mist
Biossance Squalane + Micronutrient Fine Mist

Every Biossance product is verified by the Environmental Working Group (EWG), free from animal testing, ingredients, or by-products and made with tree-free outer packaging, created from sugarcane paper.

$32 at Biossance

Photo: Biossance
STYLECASTER | Best Eco-Conscious Beauty Products | Nyakio Marula & Neroli Brightening Oil
Nyakio Marula & Neroli Brightening Oil

The natural ingredients in this brand are sourced from all over the world; from Chinese rice powder to Indian tamanu oil.

$42 at Nyakio

Photo: Nyakio Skincare
STYLECASTER | Best Eco-Conscious Beauty Products | Ogee Sculpted Lip Oil
Ogee Sculpted Lip Oil

This is one of the few luxury skin-care brands to use exclusively naturally derived organic ingredients.

$22 at Ogee

Photo: Ogee
STYLECASTER | Best Eco-Conscious Beauty Products | BLEACH London Illuminati
BLEACH London Illuminati

The cardboard in this brand's packaging is 100-percent recyclable.

$8.42 at BLEACH London

Photo: BLEACH London
STYLECASTER | Best Eco-Conscious Beauty Products | Farmacy Green Clean Makeup Meltaway Cleansing Balm
Farmacy Green Clean Makeup Meltaway Cleansing Balm

According to the brand's website, packaging is made with FSC certified paper from well-managed forests, with inks made from naturally renewable raw materials, and the jars are all recyclable.

$34 at Farmacy

Photo: Farmacy
STYLECASTER | Best Eco-Conscious Beauty Products | Kevin Murphy Leave In Repair
Kevin Murphy Leave In Repair

Through an initiative with EcoHeads, this hair-care brand is offering innovative showerheads to salons, which will allow them to save up to 98 gallons of water in a single basin, and use up to 65 percent less water than regular showerheads.

Available at select hair salons

Photo: Kevin Murphy
STYLECASTER | Best Eco-Conscious Beauty Products | Lush Ro's Argan Body Conditioner
Lush Ro's Argan Body Conditioner

Besides the fact that the products are handmade and 100 percent vegan, this brand has also left an indelible mark on the world of natural skin care, thanks to its "naked packaging," which eliminates waste once you're finished.

$35.95 at Lush

Photo: Lush Cosmetics
STYLECASTER | Best Eco-Conscious Beauty Products | Tata Harper Resurfacing Mask
Tata Harper Resurfacing Mask

All of the products made by this brand are cruelty-free and eco-certified.

$62 at Tata Harper

Photo: Tata Harper
STYLECASTER | Best Eco-Conscious Beauty Products | W3LL People Expressionist Liquid Eyeliner
W3LL People Expressionist Liquid Eyeliner

All of these products are cruelty-free and made without harmful fillers in small batches.

$17.99 at W3LL People

Photo: W3LL People
STYLECASTER | Best Eco-Conscious Beauty Products | The Body Shop Almond Milk & Honey Bath Milk
The Body Shop Almond Milk & Honey Bath Milk

For more than 30 years, this seasoned brand has been working with the organization Cruelty Free International to ban animal testing across the globe.

$8.70 at The Body Shop

Photo: The Body Shop
STYLECASTER | Best Eco-Conscious Beauty Products | Stowaway Radiant Complexion Beauty Balm
Stowaway Radiant Complexion Beauty Balm

This brand stays committed to a more eco-conscious existence by offering to recycle customer’s finished product cases.

$26 at Stowaway Cosmetics

Photo: Stowaway Cosmetics
STYLECASTER | Best Eco-Conscious Beauty Products | REN Atlantic Kelp And Microalgae Anti-Fatigue Bath Oil
REN Atlantic Kelp And Microalgae Anti-Fatigue Bath Oil

This brand, a pioneer of the clean beauty movement, recently announced its partnership with the Surfrider Foundation and a commitment to be waste-free by 2021.

$30 at REN Clean Skincare

Photo: REN Clean Skincare
STYLECASTER | Best Eco-Conscious Beauty Products | Innisfree My Real Squeeze Mask
Innisfree My Real Squeeze Mask

This new sheet mask is biodegradable and made from 100 percent eucalyptus fibers.

$1.80 at Innisfree

Photo: Innisfree
STYLECASTER | Best Eco-Conscious Beauty Products | Alima Pure Pressed Eyeshadows
Alima Pure Pressed Eyeshadows

This all-natural makeup brand sticks to a less-plastic-and-packaging approach by using only refillable compacts.

$26 at Alima Pure

Photo: Alima Pure

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  • STYLECASTER | Best Eco-Conscious Beauty Products | Dear Dahlia Lip Paradise
  • STYLECASTER | Best Eco-Conscious Beauty Products | Inika Long Lash Vegan Mascara
  • STYLECASTER | Best Eco-Conscious Beauty Products | Knours In-Bed Cleansing Wipes
  • STYLECASTER | Best Eco-Conscious Beauty Products | Leef Organics Nooks & Crannies Soap
  • STYLECASTER | Best Eco-Conscious Beauty Products | LOLI Beauty Plum Elixir
  • STYLECASTER | Best Eco-Conscious Beauty Products | Love Beauty and Planet Tea Tree and Vetiver Body Wash
  • STYLECASTER | Best Eco-Conscious Beauty Products | Phlur Hanami
  • STYLECASTER | Best Eco-Conscious Beauty Products | Weleda Almond Soothing Body Wash
  • STYLECASTER | Best Eco-Conscious Beauty Products | Youth to the People Superberry Hydrate and Glow Oil
  • STYLECASTER | Best Eco-Conscious Beauty Products | Biossance Squalane + Micronutrient Fine Mist
  • STYLECASTER | Best Eco-Conscious Beauty Products | Nyakio Marula & Neroli Brightening Oil
  • STYLECASTER | Best Eco-Conscious Beauty Products | Ogee Sculpted Lip Oil
  • STYLECASTER | Best Eco-Conscious Beauty Products | BLEACH London Illuminati
  • STYLECASTER | Best Eco-Conscious Beauty Products | Farmacy Green Clean Makeup Meltaway Cleansing Balm
  • STYLECASTER | Best Eco-Conscious Beauty Products | Kevin Murphy Leave In Repair
  • STYLECASTER | Best Eco-Conscious Beauty Products | Lush Ro's Argan Body Conditioner
  • STYLECASTER | Best Eco-Conscious Beauty Products | Tata Harper Resurfacing Mask
  • STYLECASTER | Best Eco-Conscious Beauty Products | W3LL People Expressionist Liquid Eyeliner
  • STYLECASTER | Best Eco-Conscious Beauty Products | The Body Shop Almond Milk & Honey Bath Milk
  • STYLECASTER | Best Eco-Conscious Beauty Products | Stowaway Radiant Complexion Beauty Balm
  • STYLECASTER | Best Eco-Conscious Beauty Products | REN Atlantic Kelp And Microalgae Anti-Fatigue Bath Oil
  • STYLECASTER | Best Eco-Conscious Beauty Products | Innisfree My Real Squeeze Mask
  • STYLECASTER | Best Eco-Conscious Beauty Products | Alima Pure Pressed Eyeshadows
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