Since 1999, Dior’s J’adore Eau de Parfum has been one of the top fragrances each year — and for good reason. Even the bottle is sexy. It was inspired by the figure-eight designed by Christian Dior and adorned with what looks like a golden necklace around a woman’s neck. The sensual scent combines Ylang-Ylang, Damascus Rose and Grasse Jasmine for a classic floral that smells nothing like your grandma’s bedroom.
This month, Dior is celebrating its iconic scent with a new campaign called J’adore J’adore. According to the brand, it introduces a new generation of J’adore women shot by photographer Brigitte Niedermair. The statuesque women are in gold dresses holding the J’adore bottle. But there’s something different about them. Each has a gold foil tattoo.
Dior Makeup Creative and Image Director, Peter Philips designed the limited-edition temporary tattoos featuring the campaign slogan, “Life is Not Black & White, Life is Gold.” If you know your beauty history, this is actually an ode to the original 1999 campaign featuring Carmen Kass.
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The temporary tattoos will be available in select retailers this month, but of course, J’adore Eau de Parfum is available too.
It makes a great gift for the mother-in-law who has everything, the teenager who is just getting into fragrance (and will be rocking the hell out of the tattoos) — anyone, really. Though there’s always a trendy new perfume hitting the market, there’s something about a classic that never goes out of style. Plus, the luxe bottle looks like art sitting on a vanity. There will be zero regifting here.