5 Crazy-Looking Beauty Products (and How They Work)

Leah Faye Cooper

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Observe the merchandise in any well-stocked beauty store and one thing is sure to ring true: it’s a strange, strange world we live in. Gone are the days when all it took for a product to stand out was a sleek design and a few beneficiary claims. Many of today’s primping tools appear to the result of of a middle school science project—eye-popping candy colors and all. And in the case of these crazy-looking beauty products—five that we had no idea what to make of until doing some research—there’s some impressive function to match all that flash. Get the full scoop on each one of them below.

CHI brush

Photo: CHI

CHI Kabloom Brush ($10, loxabeauty.com)

Ideal for medium to long hair, this colorful brush’s squiggle-shaped nylon bristles work to detangle and smooth strands. Plus, it’s small enough to fit in a purse or small bag and has a mirror on the back.

Foreo tool

Photo: Foreo

Foreo Luna 2 Facial Cleansing Brush ($199, foreo.com)

What appears to be a rubber device that you slip on your hand to scrub the kitchen counter with is actually a rubber device that you slip on your hand to scrub your face with. (We were close.) With vibrating technology and twelve settings, this brush massages products into your skin to exfoliate, unclog pores, and brighten the complexion.

Tweezerman tool

Photo: Tweezerman

Tweezerman Smooth Finish Facial Hair Remover ($20, tweezerman.com)

Despite being confident in our initial guesses, this is neither a miniature thigh master or one of those things you squeeze with your hands to alleviate stress. It’s actually used for eliminating unwanted facial hair. See that stainless-steel coil spring? When rubbed across the face it pulls hair from the root. It comes with a small pair of tweezers for extra-stubborn fuzz.


Photo: DevaCurl

DevaCurl DevaFuser Attachment ($45, sephora.com)

The lengths one will go to for perfect curls include investing in one of these: A lime-green, hand-shaped diffuser featuring 360-degree airflow via 50 vents. If you live with a roommate or significant other, they’ll likely laugh, or at the very least raise an eyebrow, at this contraption, but who cares, you’ll have the better-looking hair.

NuFace tool

Photo: NuFace

NuFace Trinity With Facial Trainer ($325, mynuface.com)

Though we were clueless about the specifics of how this tool worked, the price tag indicated that was among those promising to deliver eternal youth. We were correct. Using microcurrent technology, it contours and reduces wrinkles for a firmer, more radiant complexion.

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