ColourPop’s New Blush Formula Is Makeup & Skincare In One Dewy Swipe

Elizabeth Denton
ColourPop’s New Blush Formula Is Makeup & Skincare In One Dewy Swipe
Photo: ColourPop.

With all the TikTok drama about Gen Z vs Millenial beauty and fashion trends, there’s one thing that’s not talked about enough: the resurgence of blush. While us Millenials bronzed and contoured to the gods, Gen Zers take a different approach with more natural-looking skin and a ton of blush. ColourPop’s new Cheek Dew Serum Blush couldn’t come at a better time.

The 2021 way of wearing blush consists of a flush of color across the cheeks as well as on the nose. It’s meant to look like you sat out in the sun just a little too long. (But of course, in reality, you’re wearing sunscreen.) This kind of blend works best with a liquid blush. You can add the color right to your face and dab with your fingers or, as many beauty influencers prefer, put the formula on your hand and use a makeup sponge to tap the color onto the skin.

This works especially well with the new Cheek Dew, which is super lightweight and easily buildable.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

colourpop cheek dew


The formula is a bit thinner—more serum-like—than others on the market and melts into skin especially well. It also contains hyaluronic acid, as well as vitamins C and E to nourish skin while you’re rocking the blush trend. There are 10 shades to flatter all skin tones and types. Some are already selling out.

Here I am trying the shade Hotline (a soft warm pink) in a few different lights.

I have mostly dry skin and prefer dewy products. Cheek Dew isn’t greasy so those with oily skin shouldn’t have an issue wearing it. But if you prefer more of a matte look, you might want to set it with powder. Although ColourPop launches new products every week, we’re hearing Cheek Dew is here to stay. Thank goodness.

STYLECASTER | Ashley Benson Interview