We’ve all been there—one day, you’re watching your favorite YouTuber deliver a cut-crease tutorial, and the next, they’ve moved on. If you count yourself as a member of Generation Z, perhaps you’ve watched your fave influencer venture into mommy blogger territory, and now it feels like you can’t relate anymore. It’s nobody’s fault (and there’s definitely nothing wrong with mommy bloggers!), but it leaves a void in your heart where that makeup guru once lived!
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Luckily for you, a new generation of beauty-inspired influencers is coming in hot—and they’re changing the game. They come from all walks of life, and specialize in all different areas, making them the most relatable and captivating group of vloggers and bloggers we’ve ever seen. The best part? They’re actually your age, so you can grow up with them.
Check out these 16 college-aged beauty influencers we’ve got our eyes on. They’re sure to make a splash on your newsfeed, and we promise—you won’t regret the follow. Scroll to take a look!
Olivia Jade is the daughter of Lori Loughlin (Aunt Becky from Full House). On her YouTube channel, which boasts more than 1.5 million subscribers, she shares beauty, fashion and lifestyle tips—and we can't get enough. Her GRWMs are our faves!
OkaySage's YouTube channel features tons of videos including lipstick lookbooks, hair-dyeing tips, product reviews and skin-care routines. She's our go-to for a trendy-yet-natural makeup look.
View this post on InstagramA post shared by Mathusha Thurairajasingam (@beautybymathu) on
View this post on InstagramA post shared by Mathusha Thurairajasingam (@beautybymathu) on
Mathusha is the #queen of dramatic eye makeup and glowy skin. Her channel is beauty-centric, and she's got tons of tips for natural, intense, and sometimes even costumey makeup looks! Plus, her bubbly personality is totally captivating.
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View this post on InstagramA post shared by lesweetpea ♡ パリス (@lesweetpea) on
Paris is passionate about sharing her love of beauty online and gives her subscribers tons of curly-hair tips while she's at it. Check out her channel for videos about hair care, UCLA, Japan (she's a Japanese language and culture major) and all things beauty!
Cantu's YouTube is your destination for hauls, tutorials and hair-dyeing videos. Her vibe is totally relatable, and she's young and fresh—we highly recommend her channel for anyone who wants to grow up with their fave influencers, instead of watching them grow up without you.
Margot Lee posts vlogs, product reviews, hauls and GRWMs to her YouTube channel, giving her subscribers a behind-the-scenes look at what she loves! Plus, she's entering her third year at Syracuse University, so she's the ultimate relatable college student.
Wade is a 19-year-old USC student, whose YouTube channel features tons of tips for natural hair care and college lifestyle videos! She even wrote a book, You Got Into Where?, about college admissions and scholarships. If you're trying to find collegiate success, we have no better recommendation!
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View this post on InstagramA post shared by KOKO • MAKE UP • BEAUTY (@klaudia.owczarek) on
Klaudia Owczarek's YouTube channel features a variety of makeup tutorials, and she specializes in over-the-top beauty looks. Her account is definitely worth a peek if you want special-occasion makeup inspo!
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View this post on InstagramA post shared by Camille Johnson aka Lil Lil (@offbeatlook) on
Johnson is a college student whose account is focused on healthy, curly, natural hair! She also shares a lot of beauty routines, makeup tutorials and lifestyle videos (plus the occasional food vid—YUM).
Platt flaunts tons of peachy, millennial makeup looks on her popular Instagram account. We're beyond obsessed with her glossy lip, eye and highlight techniques—they're blinding, in the best way possible.
Diaz' YouTube channel is full of life—she brings you along on all her journeys by making vlogs about fashion, beauty and lifestyle on a regular basis. We love her look and simply can't stop watching her vids. Definitely worth a peek.
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View this post on InstagramA post shared by YOUTUBER | 22 (@jordanlipscombee) on
Jordan Lipscombe's YouTube channel is full of beauty challenges and silly mukbangs (food-inhaling videos, a.k.a. how we want to make a living). But still, she sure knows how to rock a natural-looking beat every once in a while, and she's a whiz with a makeup brush.
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View this post on InstagramA post shared by thomas halbert (@thomashalbert) on
Thomas Halbert is a 21-year-old makeup artist who boldly shares his hatred of tragic beauty products, as well as tips on his faves! His lively personality is super-contagious, and you won't be able to tear your eyes away from his Instagram account.
View this post on InstagramHappy New Month Guys!🧡 I hope you receive nothing but blessings in this month🧡
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View this post on InstagramHappy New Month Guys!🧡 I hope you receive nothing but blessings in this month🧡
A post shared by Kaiser Coby (@kaisercoby) on
Kaiser Coby's YouTube channel, which has earned more than 300,000 followers, is dedicated to easy-to-follow hair, skin and makeup tutorials. Plus, her personality shines right through the camera, making her so much fun to watch online!
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View this post on InstagramA post shared by JEANNINE (@byjeannine) on
ByJeannine is of German and Thai descent, giving her a gorgeous and unique complexion. She's a pro at more intense, dramatic beauty looks, but looks amazing in a natural one, too—plus, her tutorials give you step-by-step instructions to re-create her beat!
Brown's YouTube channel focuses on hair and makeup, and she loves to try different (and gorgeous!) wigs. We can't get enough of her makeup unboxing videos and wig tutorials!
