Eyeshadow application can be intimidating for many, especially when the color is vibrant; hence the enduring popularity of “no makeup” makeup. There’s just not as much pressure to get it right when you’re aiming to capture an “I woke up like this” vibe. But thanks to the increasing popularity of easy-to-apply but boldly pigmented eye makeup products, it seems beauty insiders want us to try the opposite this season.
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Whether the product is Glossier’s glitzy Lidstar or Kim Kardashian’s just-released eyeshadow palette with makeup artist Mario Dedivanovic, the message is clear: It’s time to go big or go home. And right now, the color du jour—at least on the red carpet—is blue. From pastel to midnight hues, liner to shadow, the inspo is wide-ranging and enough to pull anyone out of a makeup rut. Ahead are 30 red-carpet moments that have us falling in love with one of this year’s biggest color trends.
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The makeup look: Dark blue underliner

The makeup look: Blue-green smoky eye

The makeup look: Color-blocked blue-green lids

The makeup look: Navy blue shadow

The makeup look: Electric blue liner on upper and lower lash lines

The makeup look: Blue eyeshadow layered with black liner

Laura Mercier Tightline Cake Eyeliner in Bleu Marine
$25 at Laura Mercier

L'Oreal Paris Colour Riche Pocket Palette Eyeshadow in Avant Garde Azure
$9.99 at L'Oreal Paris

The makeup look: Glittery teal shadow

The makeup look: Shimmery blue lids

The makeup look: Blue and white underliner

The makeup look: A hint of blue shadow

The makeup look: Dark blue shadow over black liner

The makeup look: Bright blue liner

Marc Jacobs Eye-conic Multi-Finish Eyeshadow Palette in Smartorial
$49 at Marc Jacobs Beauty

Maybelline Expertwear Monos Eyeshadow in Acid Rain
$2.69 at Target

The makeup look: White and sky blue shadow

The makeup look: Dark blue shadow blended out

The makeup look: Sky blue glittery shadow

The makeup look: Dark blue cat-eye

The makeup look: Bejeweled blue shadow

The makeup look: Swipes of blue shadow

Make Up For Ever Aqua XL Color Paint in Matte Ultramarine Blue
$25 at Make Up For Ever

Natasha Denona Star Liner in Blue
$29 at Sephora

The makeup look: Blue liner

The makeup look: Teal cat-eye

The makeup look: Bright blue shadow

The makeup look: Smoky blue eye

The makeup look: Dark blue cat-eye

NYX Full Throttle Shadow Stick in Electric Surface
$6.50 at Walgreens

Stila Glitter & Glow Liquid Eyeshadow in Into the Blue
$24 at Stila

The makeup look: A hint of blue underliner

The makeup look: Blended out blue shadow

The makeup look: Teal underliner

The makeup look: Purple-blue shadow

The makeup look: Teal shadow

The makeup look: Sky blue shadow

The makeup look: Deep blue shadow

Tarte Limited-Edition Clay Pot Waterproof Shadow Liner in Blue Moon
$15 at Tarte

Tom Ford Shade and Illuminate Eye Kohl Duo in L'Aventura
$44 at Tom Ford