Eyeshadow application can be intimidating for many, especially when the color is vibrant; hence the enduring popularity of “no makeup” makeup. There’s just not as much pressure to get it right when you’re aiming to capture an “I woke up like this” vibe. But thanks to the increasing popularity of easy-to-apply but boldly pigmented eye makeup products, it seems beauty insiders want us to try the opposite this season.
Whether the product is Glossier’s glitzy Lidstar or Kim Kardashian’s just-released eyeshadow palette with makeup artist Mario Dedivanovic, the message is clear: It’s time to go big or go home. And right now, the color du jour—at least on the red carpet—is blue. From pastel to midnight hues, liner to shadow, the inspo is wide-ranging and enough to pull anyone out of a makeup rut. Ahead are 30 red-carpet moments that have us falling in love with one of this year’s biggest color trends.
Alexa Vega
The makeup look: Dark blue underliner
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Andra Day
The makeup look: Blue-green smoky eye
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Anna Cleveland
The makeup look: Color-blocked blue-green lids
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Brandy
The makeup look: Navy blue shadow
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Chloe Grace Moretz
The makeup look: Electric blue liner on upper and lower lash lines
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Coco Rocha
The makeup look: Blue eyeshadow layered with black liner
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Laura Mercier Tightline Cake Eyeliner in Bleu Marine
$25 at Laura Mercier
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Laura Mercier
L'Oreal Paris Colour Riche Pocket Palette Eyeshadow in Avant Garde Azure
$9.99 at L'Oreal Paris
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L'Oreal Paris
Dascha Polanco
The makeup look: Glittery teal shadow
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Emmy Rossum
The makeup look: Shimmery blue lids
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Gigi Gorgeous
The makeup look: Blue and white underliner
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Ginnifer Goodwin
The makeup look: A hint of blue shadow
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Issa Rae
The makeup look: Dark blue shadow over black liner
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Jessica Biel
The makeup look: Bright blue liner
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Marc Jacobs Eye-conic Multi-Finish Eyeshadow Palette in Smartorial
$49 at Marc Jacobs Beauty
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Marc Jacobs Beauty
Maybelline Expertwear Monos Eyeshadow in Acid Rain
$2.69 at Target
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Maybelline
Jessica Lowndes
The makeup look: White and sky blue shadow
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Joan Smalls
The makeup look: Dark blue shadow blended out
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Kat Von D
The makeup look: Sky blue glittery shadow
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Kerry Washington
The makeup look: Dark blue cat-eye
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Lady Gaga
The makeup look: Bejeweled blue shadow
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Lupita Nyong'o
The makeup look: Swipes of blue shadow
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Make Up For Ever Aqua XL Color Paint in Matte Ultramarine Blue
$25 at Make Up For Ever
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Make Up For Ever
Natasha Denona Star Liner in Blue
$29 at Sephora
Marianna Hewitt
The makeup look: Blue liner
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Miley Cyrus
The makeup look: Teal cat-eye
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Nicole Richie
The makeup look: Bright blue shadow
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Zuri Hall
The makeup look: Smoky blue eye
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Ashley Graham
The makeup look: Dark blue cat-eye
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NYX Full Throttle Shadow Stick in Electric Surface
$6.50 at Walgreens
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NYX
Stila Glitter & Glow Liquid Eyeshadow in Into the Blue
$24 at Stila
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Stila
Emma Stone
The makeup look: A hint of blue underliner
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Hailee Steinfeld
The makeup look: Blended out blue shadow
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Perrie Edwards
The makeup look: Teal underliner
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Lily Collins
The makeup look: Purple-blue shadow
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Vanessa Hudgens
The makeup look: Teal shadow
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Willow Smith
The makeup look: Sky blue shadow
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Kim Kardashian
The makeup look: Deep blue shadow
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Tarte Limited-Edition Clay Pot Waterproof Shadow Liner in Blue Moon
$15 at Tarte
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tarte
Tom Ford Shade and Illuminate Eye Kohl Duo in L'Aventura
$44 at Tom Ford
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Tom Ford
