14 Black-Owned Beauty Brands to Shop at Ulta Beauty

Elizabeth Denton
14 Black-Owned Beauty Brands to Shop at Ulta Beauty
Photo: ImaxTree.

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Now that stores are safely open and events are resuming, you might be itching for some new beauty products to up your everyday routine. Why not grab one of these Black-owned beauty brands at Ulta Beauty? According to a report by Crunchbase, just one percent of venture-backed founders were Black in the last five years. That statistic doesn’t get much better for women at less than nine percent. Now more than ever is the best time to support these businesses and pick up some stellar products at the same time.

Use those Ulta points on some new foundation and concealer from Uoma Beauty. Shop ultra-pigmented, super-rich eyeshadow palettes from Juvia’s Place and setting powder and liquid lipstick from Beauty Bakerie. If you’re looking for haircare, you’re in luck. Pattern and Mixed Cheeks will help you get the curls of your dreams, and make styling easy with accessories and tools. Don’t skip over Kreyòl Essence’s Haitian Black Castor Oil that you can use on your hair and scalp, as well as skin and body.

Shop some of our favorite products, below, and check out all the brands’ full Ulta Beauty offerings while you’re at it. There’s so much more good stuff where these came from.

beauty stat serum amazon



Cosmetic chemist Ron Robinson’s best-selling vitamin C serum is finally at Ulta! You can shop it along with his other cult-fave vitamin C-infused skincare.

BLK/OPL High Shine Lip Gloss



Desiree Rogers and Cheryl Mayberry McKissack bought and relaunched the 25+-year-old beauty brand and now it’s even better than ever. Shop clean eye, lip and face makeup developed for skin rich in melanin.

mented cosmetics Skin by Mented Foundation


Mented Cosmetics

KJ Miller and Amanda E. Johnson created Mented Cosmetics so POC would never have trouble finding their perfect makeup match. Shop complexion, eyeshadow palettes, lipsticks and more.

Sunday || Sunday Soothe Me Daily Scalp Serum


Sunday || Sunday

This haircare brand was created for folks with textured hair to cleanse and refresh pre- and post-workout. Moisturizing spray, serums and more help absorb sweat, balance moisture and maintain the health of your hair.

LAMIK Beauty Revelation Brow Duo


Lamik Beauty

Get your arches in check with this vegan makeup line’s stellar brow products. The Revelation Brow Duo comes in a whopping 15 shades so there’s something for everyone.

juvias place eyeshadow palette

Image: Ulta.

Juvia’s Place

Founder Chichi Eburu created Juvia’s Place to be representative of African culture and art. Shop ultra-rich eyeshadow palettes and inclusive complexion products.

beauty bakerie

Image: Ulta.

Beauty Bakerie

Beauty Bakerie CEO and founder Cashmere Nicole started her one-woman company back in 2011 and has not slowed down since. Shop kitchy “baking” powder, lipstick, sponges, eyeshadow palettes and much more.

uoma foundation

Image: Ulta.

Uoma Beauty

Sharon Chuter, founder and CEO of Uoma Beauty, launched the #PullUporShutUp challenge to hold corporate brands accountable. Her own brand is one of the best out there with 51 foundation shades, lipstick, concealer and eyeshadow.


pattern beauty hair oil

Image: Ulta.


Actress and singer Tracee Ellis Ross launched her haircare line to give fans their absolute best curls. Shop all the curly hair products plus hair accessories and tools.

mixed chicks deep conditioner

Image: Ulta.

Mixed Chicks

Another curly hair brand is Wendi Levy Kaaya and Kim Etheredge’s 17-year-old line. We love the deep conditioners, plus shampoo and detangling products.

Kreyòl essence oil

Image: Ulta.

Kreyòl Essence

Entrepreneur Yve-Car Momperousse’s Haitian Black Castor Oil is a favorite for hair, scalp, skin and body.

Briogeo Dont Despair Repair Deep Conditioning Hair Mask 14 Black Owned Beauty Brands to Shop at Ulta Beauty



By now you’ve probably heard us wax poetically about this deep conditioning mask. It’s that good. But so is the rest of founder Nancy Twine’s haircare line.

Moisturizing Sunscreen Lotion SPF 30


Black Girl Sunscreen

Black Girl Sunscreen was created to dispel the myth that melanin-rich skin doesn’t need SPF protection. (It does, of course!) Not only does this Moisturizing Sunscreen Lotion protect against UVA and UVB rays, but it also helps fight fine lines, hyperpigmentation and dark spots. Plus, it’s completely sheer leaving no white cast behind.

Buttah Skin Skin Transforming Cocoshea 3 Piece Kit


Buttah Skin

Model, actor and recording artist Dorion Renaud founded Buttah Skin in 2018 to nourish melanin-rich skin. Products target dryness, discoloration, oiliness and blemishes.


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