According to a report by Crunchbase, just 1 percent of venture-backed founders were Black in the last five years. One percent. A whopping 77.1 percent of founders were white, regardless of gender and education. For about a million reasons, it’s always important to support minority-owned brands but now more than ever, we’re putting the focus on Black-owned founders. That’s why we rounded up some of our favorite Black-owned beauty brands at Target that you should add to your cart, like, now.
Trust us—these brands did the work to bring you quality products at reasonable prices. We’ve tried them all. The best part? You can grab them on your next Target run. Shop ultra-pigmented makeup from The Lip Bar, hydrating haircare for textured hair from The Doux, Alikay Naturals and Mielle Organics, grooming products from Scotch Porter and wellness ones from The Honey Pot.
Of course, this isn’t an extensive list of all the Black-owned brands from Target nor is it a list of all the products great for Black hair and skin. Many more brands cater to textured hair but are owned by huge companies such as Procter and Gamble and Unilever. That doesn’t make them bad products, of course. Some of them, such as Shea Moisture, are our favorites. (Though, we’re told Shea Moisture has a majority Black executive team.) But here, we’re focusing on Black founders to boost their success in the industry. And with these stellar options, it’s a win-win for us, too.
CEO/founder Janell Stephens’ started her food-grade beauty brand from her small kitchen in 2011. Now, it’s available to the masses at Target.
Stylists Maya and Brian Smith own a salon in Macon, GA, of the same name. Their “real results without the hype” approach to haircare mean you get professional quality haircare without the price tag. The Doux products were created for textured hair when it’s worn straight, curly or somewhere in between.
The Lip Bar
Founder Melissa Butler might have gotten rejected from Shark Tank but who’s laughing now? The vegan and cruelty-free lipstick brand hit Target and fans are going crazy for its vibrant shades for all skin tones.
CEO and founder Rochelle Alikay Graham-Campbell launched her haircare brand right in her kitchen when she was just 22 years old. Now, we all scoop up her natural, organic haircare free from petroleum, mineral oil, alcohol, parabens, sulfates or silicones.
This iconic brand (it was founded in 1994!) was recently bought by Desiree Rogers and Cheryl Mayberry McKissack to focus on innovative products developed for skin rich in melanin.
Calvin Quallis, founder and CEO, started with a small barbershop in his neighborhood and moved on to develop grooming products for textured hair made without common toxins.
Registered nurse Monique Rodriguez used her scientific background to create products for women to finally achieve hair and scalp health.
Amanda Johnson and KJ Miller founded Mented to deliver skin-flattering cosmetics to POC. We especially love the lipsticks and matching lip liners.
The Honey Pot
This wellness brand was started by Bea Dixon after she suffered for months from bacterial vaginosis. Her period and vaginal health products are made from certified organic ingredients.