The Best Organic Makeup (& Why You Need It)

Kelly Dougher
The Best Organic Makeup (& Why You Need It)
Photo: ImaxTree.

When you’re putting on a full face of makeup, you probably seldom think about the ingredients you’re putting on (and around) your skin, lips and eyes. You might only reach for the foundation bottle after you’re mid-breakout to read through the ingredients. Spoiler alert: It’s a long list of chemicals that you’ve never heard of. No matter your skin type, there’s evidence that it’s not good to saturate yourself with harsh fragrances, dyes and chemicals every day. Luckily, there’s a growing movement around the idea of “clean beauty” and organic makeup.

The latest eco-conscious trend in beauty benefits both you and the environment—if you choose the right kind. Look for cruelty-free companies (meaning they don’t do animal testing) that use recyclable packaging and ethically sourced ingredients. You should not see ingredients such as parabens, phthalates, artificial fragrances and dyes, and silicones on the packaging. Generally, the shorter the ingredient list, the better.

Of course, it can be intimidating to try to find reliable organic products on your own, so we rounded up 10 of our favorite organic cosmetic brands to keep you beautiful—inside and out.

You’ll be shocked to hear that some of your brands contain no-nasties, meaning that they formulate without any known irritants. For example, popular skincare and cosmetics company Tarte is non-toxic, cruelty-free and eco-friendly. The brand doesn’t include any parabens, phthalates, mineral oil or even gluten. Check out the rest of our picks below.

Our mission at STYLECASTER is to bring style to the people, and we only feature products we think you’ll love as much as we do. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

1. Tarte

While not truly organic, Tarte Cosmetics is a no-nasties brand that harnesses natural ingredients. It’s cruelty-free and gluten-free and made without harmful ingredients such as parabens, mineral oil, triclosan, phthalates or sulfates. They have a huge selection of cosmetics in gorgeous packaging and in tons of shades. And honestly, we do mean tons—they’re one of the most versatile organic makeup companies out there. Start with one of their bestsellers, like Lights, Camera, Lashes 4-in-1 Mascara, Amazonian Clay 12-Hour Foundation, or Amazonian Clay 12 Hour Blush in Glisten.

Tarte Lights, Camera, Lashes 4-in-1 Mascara

Courtesy of Tarte Cosmetics.

Tarte Cosmetics Amazonian Clay 12-Hour Full Coverage Foundation

Courtesy of Tarte Cosmetics.

Tarte Amazonian Clay 12 Hour Blush

Courtesy of Tarte Cosmetics.

2. Ilia Beauty

Ilia products are made of up to 85% organic ingredients and kept in recycled packaging. Try one of their gorgeous tinted lip conditioners like the summer-ready Little Sister or one of their beautifully radiant Multi-Sticks for a healthy flush of color on your cheeks. They also make mascara, setting powders, illuminators, and tinted moisturizer, the latter of which comes in six shades for a range of complexions.

 ILIA - Organic Tinted Lip Conditioner

Courtesy of Ilia.

Ilia Multi-Stick

Courtesy of Ilia.

3. 100 Percent Pure

The 100 Percent Pure website promises vegan cosmetics “formulated with high performing antioxidants [and] naturally occurring vitamins and essential oils.” They use fruit pigments to dye their makeup products naturally. They offer lipsticks, foundation, cruelty-free makeup brushes, eye makeup, blush and more. Try their Fruit Pigmented Lip & Cheek Stain for a long-lasting, natural flush of color.

 100% PURE Lip & Cheek Tint (Fruit Pigmented)

Courtesy of 100 Percent Pure.

4. Bite Beauty

Bite Beauty makes all-natural, organic lip products in Toronto. Their tagline is that their lip products are healthy enough to eat, since they are made out of organic ingredients such as shea butter and natural oils. You can purchase their lipsticks, glosses, scrubs and masks from Sephora, and we really love their Power Move Creamy Matte Lip Crayon. Bonus: you can visit their Bite Beauty Lip Lab in New York and create your own custom lipstick shade.

Power Move Creamy Matte Lip Crayon

Courtesy of Bite Beauty.

5. Physician’s Formula

Many of Physician’s Formula products are free of fragrance, parabens, and gluten, as well as being hypoallergenic, non-comedogenic, and safe for those with sensitive skin and eyes. They also do not test on animals. Best of all, their prices are extremely affordable and you can find their products for under $20 at most drugstores. Try their Organic Wear 100% Natural Tinted Moisturizer; it will give you a natural look and the sun protection you need this summer.

 Physicians Formula Organic Wear 100% Natural Tinted Moisturizer

Courtesy of Physician’s Formula.

6. Ecco Bella

Ecco Bella calls themselves “an activist company,” which means that they are against animal testing, support organic farming and ethical ingredient sourcing, and don’t use any ingredients in their products that are harmful for consumers or the environment. Most of their products are vegan and they are all made out of organic ingredients. Since they use a limited roster of ingredients and exclude harmful chemicals like fragrance, parabens, and alcohol, their products are ideal for those with sensitive skin. They offer eye makeup, blush, foundation, and our favorite, Flowercolor Lipstick which comes in 17 pretty colors.

Ecco Bella, FlowerColor Moisturizing Lipstick

Courtesy of Ecco Bella.

7. RMS beauty

RMS beauty products are truly amazing: luxurious, high-performing and good for you. They’re made with organic ingredients like coconut oil (the base of all of their products), cocoa butter, shea butter, castor oil, and jojoba oil. They do not test on animals and they use recyclable packaging. They offer brushes, powders, bronzers, eye makeup, lip colors, and more. Their Luminizer has a cult following, and it’s no wonder: it’s totally gorgeous and works on every skin tone.

RMS Beauty Luminizer Highlighter

Courtesy of RMS Beauty.

8. Josie Maran

All of Josie Maran’s products are infused with organic, ethically sourced argan oil, which is known for its hydrating and beautifying properties. The argan oil used in their products is sustainably harvested from women’s co-ops in Morocco, which benefits both the environment and the workers. Try the Argan Matchmaker Serum Foundation for a glowing, natural beauty look and the Argan Infinity Lip And Cheek Creamy Oil for a dewy flush of color.

Josie Maran Argan Matchmaker Serum Foundation

Courtesy of Josie Maran.

Josie Maran Argan Infinity Lip and Cheek Creamy Oil

Photo courtesy of Josie Maran.

9. Juice Beauty

Founded by Karen Behnke in 2005, this beauty company is all about the organic ingredients. Behnke was shocked to realize that all of the beauty products our skin was absorbing wasn’t natural. She combined beauty and chemistry to create some interesting skincare and makeup products. The base of each product is made out of a botanical juice, like aloe, shea and grape seed, instead of petroleum, which works just as well. You should try the Juice Beauty Stem Cellular CC Cream, which will protect your skin from the sun and even out your skin tone.

 Juice Beauty Stem Cellular CC Cream

Courtesy of Juice Beauty.

10. Vapour Beauty

This desert-inspired clean beauty company, founded by Krysia Boinis and Kristine Keheley, features “high-vibe” color. Your skin looks like it’s covered in conventional makeup, but this time the ingredients are natural. They’ve got luxe lip glosses in a variety of vibrant colors and smooth foundations in their arsenal. We recommend checking out their Vapour Organic Beauty Atmosphere Soft Focus Foundation.

Vapour Organic Beauty Atmosphere Soft Focus Foundation

Courtesy of Vapour Beauty.

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