The Coolest Minimalist Beauty Products You’re About to See All Over Instagram
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STYLECASTER
OK, let’s be honest: There’s something weirdly addictive about minimalist, white-space Instagrams. You know, the feeds filled with lace bralettes, thin gold rings, and apothecary bottles perfectly positioned across marble countertops in the most satisfying and inspiring of ways. And even though we’ve already wasted hundreds of hours scrolling through these feeds in a placated trance, we’re still not immune to the white-space charm, especially when it comes to beauty products.
Yes, minimalist beauty products are a thing, and we’re truly, truly obsessed. Because not only are their bottles and jars practically made for Instagram pictures, but their formulas are so insanely effective and powerful that we barely had a second thought about swiping our entire counter into the trash and replacing everything with these new indie beauty products.
And sure, you could keep on using your drugstore night cream or clarifying shampoo in janky plastic packaging, or you could get the same—if not better—skin and hair benefits (plus a really excellent Instagram picture) from indie brands that are about to infiltrate your social feeds. Personally, we choose the latter. So to get your vanity started on its makeover, we’ve scouted out the best of the best minimalist arrivals, below. Please, try to contain yourself.
Herbivore Botanicals Brighten Mask
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Herbivore Botanicals
Palermo Body Hydrating Facial Toner
Palermo Body Hydrating Facial Toner Rosewater + Chamomile, $38; at Palermo Body
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Palermo
Drunk Elephant T.L.C Sukari Babyfacial
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Drunk Elephant
Pestle & Mortar Pure Hyaluronic Serum
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Pestle & Mortar
Kristin Ess The One Signature Shampoo
Kristin Ess The One Signature Shampoo, $10; at Target
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Kristin Ess
Biossance Squalane + Vitamin C Rose Oil
Biossance Squalane + Vitamin C Rose Oil, $72; at Biossance
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Biossance
Youth To The People Tripeptide 5 Eye Cream
Youth To The People Kale + Aloe + Sunflower Oil + Tripeptide 5 Age Prevention Superfood Eye Cream, $35; at Sephora
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Youth To The People
Sachajuan Ocean Mist Spray
Sachajuan Ocean Mist Spray, $31; at Sephora
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Sachajuan
Root Science Polish Rejuvenating Facial Exfoliant
Root Science Polish Rejuvenating Facial Exfoliant, $60; at Root Science
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Root Science
Fig + Yarrow Bath + Body Oil
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Fig + Yarrow
Flynn & King Buff Facial Exfoliant & Mask
Flynn & King Buff Facial Exfoliant & Mask with Cleansing Clays & Coconut Water, $25; at Flynn & King
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Flynn & King
Verso Dark Spot Fix
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Verso
Rodin Olio Lusso Luxury Hair Oil
Rodin Olio Lusso Luxury Hair Oil, $70; at The Line
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Rodin Olio Lusso
Sundays No.40
Sundays Ten-Free Vegan Nail Polish No.40, $18; at Dear Sundays
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Sundays
Cuvée Beauty Champagne Spray
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Cuvée Beauty
Belif The True Tincture Essence Chamomile
Belif The True Tincture Essence Chamomile, $46; at Sephora
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Belif
Algenist Power Recharging Night Pressed Serum
Algenist Power Recharging Night Pressed Serum, $95; at Sephora
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Algenist
Virtue Labs Cr One For All 6-in-1 Style
Virtue Labs Cr One For All 6-in-1 Style, $36; at Virtue Labs
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Virtue Labs
Allies of Skin 1A All-Day Mask
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Allies of Skin
Lagom Cellup Gel To Water Cleanser
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Lagom
Soul Sunday Aromatherapy Rollers
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Soul Sunday
Grown Alchemist Hydra-Restore Cream Cleanser
Grown Alchemist Hydra-Restore Cream Cleanser Olive Leaf & Plantago Extract, $44.95; at Whiteroom Apothecary
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Grown Alchemist
Indie Lee Blemish Lotion
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Indie Lee
Odacité Mint + Green Tea Hydra-Purifying Treatment Mist
Odacité Mint + Green Tea Hydra-Purifying Treatment Mist, $29; at Odacité
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Odacité
Plant Apothecary SuperFacial Oil Moisturizer For Oily Skin
Plant Apothecary SuperFacial Organic, Superlight Oil Moisturizer For Oily Skin, $56; at Plant Apothecary
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Plant Apothecary
Oxalis Apothecary Geranium Clay Mask Dry/Normal
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Oxalis Apothecary
Lake & Skye Echo Lake Fragrance
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Lake & Skye
Uma Oils Absolute Anti Aging Face Oil
Uma Oils Absolute Anti Aging Face Oil, $175; at Uma Oils
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Uma Oils
Henné Organics Lip Exfoliator
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Henné Organics
Axiology Lipstick in Reflection
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Axiology
The Buff Customized Face Oil
The Buff Customized Face Oil, $36; at The Buff
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The Buff
31 Minimalist Beauty Products You're About to See Everywhere
