The Long-Wear Beauty Products Publicists Swear By

There’s no such thing as a 9-to-5 job in the world of public relations. Most of the industry works hours that aren’t for the faint of heart—days go from desk to dinner to after-work party on a regular basis. There’s simply no time to worry about how your makeup looks.

When time is of the essence, long-wear is definitely the name of the product game, so we asked some of our favorite public relations professionals to share the products they swear work just as hard as they do. Lucky for us, they were willing to name names, so get ready to find your new long-wear love matches.

1) Dana Yacyk, senior account executive at LFB Media Group

Her Long-Wear Lifesaver: Ooh La Lift by Benefit ($22)

“I absolutely love Ooh La Lift by Benefit. This under-eye brightening balm provides an instant boost that makes me look fresh-faced and wide-eyed. I apply it whenever I have an important meeting or event that I need to look presentable for after working long hours to prepare.”

2) Babba Canales, marketing manager/fashion partnerships at Uber

Her Long-Wear Lifesaver: The Glossier Tinted Moisturizer ($26)

“It’s the best! It keeps my dry skin evenly tinted and moisturized throughout the entire day, without the thickness of traditional foundation. It’s perfect for a natural look.”

3) Bianca Caampued, cofounder at Small Girls PR

Her Long-Wear Lifesaver: trèStiQue’s Tinted Face Stick in Copacabana Chestnut ($34)

“I keep my makeup pretty simple and try to make it look as natural as possible so that I don’t have to think about it. That being said, it doesn’t mean I’m not using something that will help me glow. My go-to long-wear beauty product is trèStiQue’s Tinted Face Stick in Copacabana Chestnut. It’s actually a tinted moisturizer cream gel in the darkest shade; I use it as a bronzer and not [on] my whole face. It’s easy to apply and has a built-in sponge for application, adding just enough natural color to my cheeks all day and night, so it doesn’t look like I’ve been sitting in front of a monitor all day.”

4) Dara Schopp, account executive, lifestyle, at Alison Brod PR

Her Long-Wear Lifesaver: FLOWER Kiss Stick Velvet Lip Color in Rosey Garden ($6.98)

“The Rosey Garden Velvet Lip Color by FLOWER is my staple for working events or long days at the office. The color is amazing, and it works as long as I do!”

5) Kira Cohen, director of public relations at JustFab

Her Long-Wear Lifesaver: Revlon Color Stay in Black ($8.99)

“I am an eyeliner queen, and I have tried just about every liner out there … There is one eyeliner that I absolutely swear by and—believe it or not—it can be found in any drugstore: Revlon Color Stay in black. It has been my go-to for as long as I can remember. It stays put all day so I never have to worry about dripping liner that causes raccoon eyes. It also is really easy to use to change a look from day to night. I apply it on the inside upper lid for a day look, and when I am going out at night, I simply reapply the upper lid and then do the inner lower lid.”

6) Meredith Koko, lifestyle director at COLLECTIVE Communications

Her Long-Wear Lifesaver: Laura Mercier’s Tinted Moisturizer Broad Spectrum ($44)

“In addition to the sunscreen, this tinted moisturizer provides a lightweight amount of all-over coverage—light being the keyword, because who wants a thick layer of product on her face when she’s running from meeting to meeting? It will last from when I leave the gym in the morning to the end of the day, and it’s still holding strong for after-work drinks with our clients, events, or meetings at our various venues around New York City.”

7) Rica Hermosura, fashion and accessories senior account executive at Industry Group

Her Long-Wear Lifesaver: True Lipz Lip Glosses ($24.95)

“I’ve always said that if I were ever to pick one beauty item to have while stranded on an island, I would pick a lip moisturizer! My current go-to brand is True Lipz. Their lip glosses have a mirror on the side of the tube and a push-button LED light for convenient application (which can be super crucial when you’re out at client dinners and events). They come in delicate and romantic colors that hydrate and condition your lips for hours because of the core ingredients of lanolin and dragon’s blood. Aside from being a publicist, I am a mom of two and do not ever have time to reapply, so I am obsessed with this product!”

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