Ever since ColourPop burst onto the scene with its Ultra Matte liquid lipsticks many felt were Kylie Lip Kit dupes, the brand has been a mainstay in any beauty lovers bag. It doesn’t matter if the rest of the makeup is luxury or drugstore. ColourPop fans love the quality and price but also the on-trend shades and formulas. The best ColourPop products run the gamut from eyeshadow, highlighter, foundation and of course, lipstick. And it has come a long way since those liquid lips.
ColourPop is an interesting brand in that it doesn’t really have a founder story. Siblings Laura and John Nelson are behind Seed Beauty, a company that continues to launch brands such as SOL and Fourth Ray Beauty. The key to ColourPop’s success is social media with major influencers telling their millions of fans how much they love the products. Now, with an established fan base, the brand is all about speed. It’s like fast fashion for beauty without the negative connotations.
It’s hard to keep up with all of ColourPop’s buzzy launches but you’re not really supposed to. Even the most beauty obsessed can’t possibly purchase and use every single product drop. But that doesn’t mean they aren’t tempting. Between the RawBeautyKristi, Animal Crossing and Bambi collabs, the fun quick literally never ends.
With all those never-ending products, how do you possibly choose favorites? Well, there are core ColourPop items that aren’t going anywhere and work for beauty obsessives of any skill level. Here are some of the ones we’ll continue to use over and over again.
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BFF Liquid Liner
Sure, you can get classic black. But there’s also bright pink, blue and more fun colors.
There are more than 50 shades of this full-coverage with a soft matte finish.
Nude Mood Eyeshadow Palette
It’s hard to choose one eyeshadow palette from dozens but you can’t go wrong with these warm matte and shimmer shades.
Pretty Fresh Foundation
With coconut water and hyaluronic acid, this medium-coverage foundation makes skin feel nourished in 41 shades.
Super Shock Highlighter
This long-wearing crème powder highlighter has a unique bouncy texture.
Pretty Fresh Hyaluronic Creamy Concealer
This natural-finish concealer has skin-loving hyaluronic acid in 25+ shades.
Super Shock Shadow
This bouncy, crème-powder shadow is how many people fell in love with the brand.
Wear this super pigmented liner under your Lippie Stix.
A volumizing mascara that also comes in bright hues.
Brow Boss Pencil
This retractable pencil comes in nine natural-looking shades.