20 Badass Beauty Bosses You Should be Following on Instagram

20 Badass Beauty Bosses You Should be Following on Instagram
Photo: Getty Images/Allison Kahler.

Okay ladies, now let’s get in formation. Though today is International Women’s Day and March is Women’s History Month, you might as well be in permanent celebration mode. You already know that women are constantly breaking boundaries, kicking ass and taking names across the board. But right now, that’s especially true within the beauty industry. As the demand for inclusivity and transparency continues to grow, so is the number of women-owned brands leading the charge and we couldn’t be prouder.

What makes these bosses particularly inspiring is their proven expertise combined with the fact that they actually use their own products. (Shocker, right?!) And thanks to Instagram, we have a front row seat to their journeys, some of which include behind-the-scenes magic budding entrepreneurs can get inspired by. The do-it-yourself spirit of the industry is stronger than ever, and although there are hundreds of thousands of woman-owned brands out there, these 20 bosses are at the top of their game and taking us along for the ride.

If you’d label yourself a beauty lover or makeup junkie, chances are you’re already familiar with some of them. If you’re not–and contemplating a big idea of your own–get motivated by adding these shot callers to your Instagram feed.

Emily Weiss

Glossier is by far one of today’s buzziest (and best reviewed) beauty brands, and we have Weiss, its founder, to thank for that. You may recall her journey started back in 2010, when she birthed “Into the Gloss,” a blog about grooming routines that’s still going strong in 2019.

Ursula Stephen

Stephen’s famous clientele list includes Zendaya, Bebe Rexha, and the iconic Rihanna (that iconic black pixie was her work). However, you may not know that the hair guru also runs a successful hair salon in Brooklyn, New York.

Rachel Roff

The aesthetician is responsible for the creation of Urban Skin Rx, arguably the biggest skin care brand for women of color. Her products are endorsed by a slew of black celebs, and the collection is now available in Target.

Jessica Alba

We’ve loved watching Alba’s evolution from movie star to bona fide business owner. Her company, Honest Beauty, is leading the charge in providing more eco-conscious, yet affordable, beauty options to men, women, and children everywhere.

Myleik Teele

Teele is the founder of curlBOX, one of the first subscription services for women with natural hair. Her business is still going strong, but we also love following her on social media for advice on entrepreneurship and living a more purposeful life.

Lauren Napier

Napier’s expertise spans makeup and skin care, but when it came time to create a product of her own, she decided to go with something we all need: a good makeup wipe! Her “CLEANSE” products are made with natural ingredients and are perfect for the woman on-the-go.

Marianna Hewitt

The Los Angeles–based fashion blogger can now add “beauty expert” to her résumé, thanks to the just-launched Summer Fridays Jet Lag Mask, which she created alongside Lauren Gores Ireland.

Huda Kattan

If there were an actual totem pole for beauty-bloggers-turned-beauty-juggernauts, Kattan would be sitting pretty on top. Her line, Huda Beauty, is a top seller in Sephora, and Kattan herself remains a force to be reckoned with in the blogger community.

Charlotte Tilbury

Not only does Tilbury have a successful beauty collection of her own; she’s still one of the busiest makeup artists in Hollywood, with an A-list client list that will put all others to shame.

Wende Zomnir

Obsessed with Urban Decay’s cult favorite “Naked” palettes? They’re the brainchild of brand owner Zomnir, whom many refer to as the “original beauty junkie.”

Jin Soon Choi

You’ve probably painted your nails at least once with any of the colors from her long-running lacquer line. Choi also manages a group of spas and still works behind the scenes at runways during Fashion Month.

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She really needs no introduction. Oh, and you were probably following her long before she came for everyone’s bank account with the affordable and inclusive Fenty Beauty.

Charlotte Cho

She’s the cofounder and aesthetician behind Soko Glam, one of the biggest websites for discovering the best in Korean beauty.

Jen Atkin

When she’s not styling the manes of Hollywood royalty, such as the Kardashians, Atkin is developing products for her hugely successful hair care line, Ouai.

Kat Von D

The tattoo artist and beauty guru made cruelty-free products more accessible when she created her namesake collection, Kat Von D Beauty. Today, it’s our go-to destination for colors that pop and makeup that stays put.

Lora Arellano

When we’re not staring at her stunning tattoos, we’re shopping the Los Angeles–based makeup artist’s Melt Cosmetics, a line of unconventionally colored makeup products.

Taylor Frankel

Frankel and her sister were just teenagers when they launched their NUDESTIX line, and today its multiuse products are top sellers in Sephora and beyond.

Drew Barrymore

We never expected this A-list actress to gift us with one of today’s most popular drugstore beauty brands, but now we can’t imagine walking through Walmart without spotting Flower Beauty.

Cashmere Nicole

This breast cancer survivor and single mother is the genius behind black-owned brand Beauty Bakerie. Its products are colorful, fun to look at and smell good enough to eat.

Wuzzam Supa

If you’re a makeup novice and need products that aren’t too complicated, look no further than Supa’s Crayon Case Cosmetics, a cruelty-free line that takes the guesswork out of beauty staples with a school-inspired twist.